SEOUL COMMERCIAL AREA

인사동 Developed area

Jongno-gu (종로구) 종로1·2·3·4가동· Area 182,319 m² · Area code 3120008 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,198.8M▲ +41.6% YoY
Stores23▲ +4.5% YoY
Sales per store₩52.1M▲ +35.4% YoY

Reading this area Estimated sales rose 41.6% from a year earlier while stores were up 4.5%, so sales per store also rose 35.4%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +181.1%
Stores▼ -17.9%
Sales per store▲ +242.2%
Market size
Estimated sales (quarter)
₩1,198.8M
vs 2024Q4
+41.6%
Estimated transactions
59,961
Per-store economics
Estimated sales per store
₩52.1M
vs a year ago
+35.4%
Per transaction
₩20K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩426.5M – ₩1,786.4M
20212022202320242025
₩426.5M₩1,198.8M
Stores22 – 28
20212022202320242025
2823
Sales per store₩15.2M – ₩74.4M
20212022202320242025
₩15.2M₩52.1M
Openings0 – 2
20212022202320242025
00
Closings0 – 3
20212022202320242025
20
Franchise share4% – 5%
20212022202320242025
4%4%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +41.6%, stores YoY +4.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
23
vs a year ago
+4.5%
Franchise share
4% (1/23)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩747.6M₩1,198.8M
Stores 2024 Q1 → 2025 Q4
2323
Sales per store 2024 Q1 → 2025 Q4
₩32.5M₩52.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–116%
  • 11–1437%
  • 14–1713%
  • 17–2121%
  • 21–2421%
Age
  • 10s0%
  • 20s8%
  • 30s17%
  • 40s23%
  • 50s26%
  • 60+27%
Weekday / weekend
  • Weekday82%
  • Weekend18%
Day of week
  • Mon14%
  • Tue16%
  • Wed18%
  • Thu17%
  • Fri18%
  • Sat12%
  • Sun6%
Gender
  • Male51%
  • Female49%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,198.8M+41.6%23+4.5%₩52.1M+35.4%004%Growing
2025Q3₩1,786.4M+88.7%24+4.3%₩74.4M+80.8%004%Growing
2025Q2₩1,306.7M+24.9%240.0%₩54.4M+24.9%214%Growing
2025Q1₩585M-21.8%230.0%₩25.4M-21.8%104%Mixed
2024Q4₩846.7M-13.4%22-15.4%₩38.5M+2.4%125%Shrinking
2024Q3₩946.6M+8.7%23-11.5%₩41.2M+22.9%124%Mixed
2024Q2₩1,046.6M+0.2%24-7.7%₩43.6M+8.6%104%Possible recovery
2024Q1₩747.6M-17.3%23-14.8%₩32.5M-2.9%034%Shrinking
2023Q4₩977.7M-5.3%26+4.0%₩37.6M-9.0%004%Possible crowding
2023Q3₩870.6M-2.3%260.0%₩33.5M-2.3%004%Mixed
2023Q2₩1,044.3M+10.6%260.0%₩40.2M+10.6%014%Growing
2023Q1₩903.7M+85.6%27+8.0%₩33.5M+71.8%204%Growing
2022Q4₩1,032.6M+27.6%250.0%₩41.3M+27.6%014%Growing
2022Q3₩890.7M+55.4%26+4.0%₩34.3M+49.4%114%Growing
2022Q2₩944.4M+34.0%26+4.0%₩36.3M+28.8%104%Growing
2022Q1₩487M+14.2%25-10.7%₩19.5M+27.9%004%Mixed
2021Q4₩809M25₩32.4M004%
2021Q3₩573.1M25₩22.9M114%
2021Q2₩704.8M25₩28.2M034%
2021Q1₩426.5M28₩15.2M024%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.