SEOUL COMMERCIAL AREA

인사동 발달상권

종로구종로1·2·3·4가동· Area 182,319 m² · Area code 3120008 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩423M±0.0% YoY
Stores6±0.0% YoY
Sales per store₩70.5M±0.0% YoY

Reading this area Against a year earlier, estimated sales 0.0%, stores 0.0% and sales per store 0.0% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +75.4%
Stores▲ +20.0%
Sales per store▲ +46.2%
Market size
Estimated sales (quarter)
₩423M
vs 2024Q4
0.0%
Estimated transactions
3,355
Per-store economics
Estimated sales per store
₩70.5M
vs a year ago
0.0%
Per transaction
₩126K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩150.7M – ₩423M
20212022202320242025
₩241.2M₩423M
Stores5 – 6
20212022202320242025
56
Sales per store₩30.1M – ₩84.6M
20212022202320242025
₩48.2M₩70.5M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY 0.0%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
0.0%
Franchise share
0% (0/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩385.1M₩423M
Stores 2024 Q1 → 2025 Q4
56
Sales per store 2024 Q1 → 2025 Q4
₩77M₩70.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1123%
  • 11–1437%
  • 14–1730%
  • 17–2111%
  • 21–240%
Age
  • 10s0%
  • 20s9%
  • 30s11%
  • 40s25%
  • 50s18%
  • 60+37%
Weekday / weekend
  • Weekday90%
  • Weekend10%
Day of week
  • Mon15%
  • Tue19%
  • Wed15%
  • Thu20%
  • Fri22%
  • Sat10%
  • Sun0%
Gender
  • Male58%
  • Female42%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩423M0.0%60.0%₩70.5M0.0%000%Mixed
2025Q3₩423M+13.8%6+20.0%₩70.5M-5.1%000%Competition inflow
2025Q2₩354.6M-16.2%6+20.0%₩59.1M-30.1%000%Possible crowding
2025Q1₩403.9M+4.9%6+20.0%₩67.3M-12.6%000%Competition inflow
2024Q4₩423M0.0%6+20.0%₩70.5M-16.7%100%Possible crowding
2024Q3₩371.6M-10.0%50.0%₩74.3M-10.0%000%Mixed
2024Q2₩423M+9.5%50.0%₩84.6M+9.5%000%Growing
2024Q1₩385.1M-7.4%50.0%₩77M-7.4%000%Mixed
2023Q4₩423M+3.5%50.0%₩84.6M+3.5%000%Growing
2023Q3₩412.9M-1.3%50.0%₩82.6M-1.3%000%Mixed
2023Q2₩386.4M-1.2%50.0%₩77.3M-1.2%000%Mixed
2023Q1₩415.8M+15.4%50.0%₩83.2M+15.4%000%Growing
2022Q4₩408.9M-3.3%50.0%₩81.8M-3.3%000%Mixed
2022Q3₩418.5M+75.5%50.0%₩83.7M+75.5%000%Growing
2022Q2₩391M+159.4%50.0%₩78.2M+159.4%000%Growing
2022Q1₩360.3M+49.4%50.0%₩72.1M+49.4%000%Growing
2021Q4₩423M5₩84.6M000%
2021Q3₩238.5M5₩47.7M110%
2021Q2₩150.7M5₩30.1M000%
2021Q1₩241.2M5₩48.2M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.