SEOUL COMMERCIAL AREA

인사동 발달상권

종로구종로1·2·3·4가동· Area 182,319 m² · Area code 3120008 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩367.8M▼ -7.4% YoY
Stores5±0.0% YoY
Sales per store₩73.6M▼ -7.4% YoY

Reading this area Against a year earlier, estimated sales -7.4%, stores 0.0% and sales per store -7.4% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +20.9%
Stores▲ +66.7%
Sales per store▼ -27.5%
Market size
Estimated sales (quarter)
₩367.8M
vs 2024Q4
-7.4%
Estimated transactions
26,890
Per-store economics
Estimated sales per store
₩73.6M
vs a year ago
-7.4%
Per transaction
₩14K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩304.2M – ₩397.2M
20212022202320242025
₩304.2M₩367.8M
Stores3 – 5
20212022202320242025
35
Sales per store₩68.1M – ₩122.3M
20212022202320242025
₩101.4M₩73.6M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share20% – 33%
20212022202320242025
33%20%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -7.4%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
0.0%
Franchise share
20% (1/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩323.9M₩367.8M
Stores 2024 Q1 → 2025 Q4
45
Sales per store 2024 Q1 → 2025 Q4
₩81M₩73.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1125%
  • 11–1429%
  • 14–1732%
  • 17–2114%
  • 21–240%
Age
  • 10s0%
  • 20s7%
  • 30s15%
  • 40s18%
  • 50s21%
  • 60+39%
Weekday / weekend
  • Weekday86%
  • Weekend14%
Day of week
  • Mon13%
  • Tue19%
  • Wed20%
  • Thu16%
  • Fri18%
  • Sat10%
  • Sun4%
Gender
  • Male51%
  • Female49%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩367.8M-7.4%50.0%₩73.6M-7.4%0020%Mixed
2025Q3₩358.4M-6.2%50.0%₩71.7M-6.2%0020%Mixed
2025Q2₩342.4M+3.2%5+25.0%₩68.5M-17.4%0020%Competition inflow
2025Q1₩340.3M+5.0%5+25.0%₩68.1M-16.0%0020%Competition inflow
2024Q4₩397.2M+16.4%5+25.0%₩79.4M-6.9%0020%Competition inflow
2024Q3₩382.1M+20.8%5+25.0%₩76.4M-3.3%1020%Competition inflow
2024Q2₩331.6M-0.4%4+33.3%₩82.9M-25.3%0025%Possible crowding
2024Q1₩323.9M-0.7%4+33.3%₩81M-25.5%0025%Possible crowding
2023Q4₩341.2M-4.0%40.0%₩85.3M-4.0%0025%Mixed
2023Q3₩316.3M-6.3%40.0%₩79.1M-6.3%1025%Mixed
2023Q2₩332.8M+3.6%3-25.0%₩110.9M+38.2%0033%Mixed
2023Q1₩326.2M-11.1%30.0%₩108.7M-11.1%0133%Mixed
2022Q4₩355.3M-2.7%4+33.3%₩88.8M-27.0%0025%Possible crowding
2022Q3₩337.4M-5.1%4+33.3%₩84.3M-28.8%0025%Possible crowding
2022Q2₩321.1M-2.7%4+33.3%₩80.3M-27.0%2125%Possible crowding
2022Q1₩366.8M+20.6%30.0%₩122.3M+20.6%0033%Growing
2021Q4₩365.3M3₩121.8M0033%
2021Q3₩355.4M3₩118.5M0033%
2021Q2₩330.1M3₩110M0033%
2021Q1₩304.2M3₩101.4M0033%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.