SEOUL COMMERCIAL AREA

인사동 발달상권

종로구종로1·2·3·4가동· Area 182,319 m² · Area code 3120008 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

예술학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩76.2M▲ +1424.6% YoY
Stores12▼ -7.7% YoY
Sales per store₩6.4M▲ +1551.6% YoY

Reading this area Against a year earlier, estimated sales +1424.6%, stores -7.7% and sales per store +1551.6% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +1424.6%
Stores▲ +20.0%
Sales per store▲ +1170.5%
Market size
Estimated sales (quarter)
₩76.2M
vs 2024Q4
+1424.6%
Estimated transactions
39
Per-store economics
Estimated sales per store
₩6.4M
vs a year ago
+1551.6%
Per transaction
₩2M
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1.7M – ₩76.2M
20212022202320242025
₩5M₩76.2M
Stores10 – 14
20212022202320242025
1012
Sales per store₩152K – ₩6.4M
20212022202320242025
₩500K₩6.4M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +1424.6%, stores YoY -7.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
12
vs a year ago
-7.7%
Franchise share
0% (0/12)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩58.1M₩76.2M
Stores 2024 Q1 → 2025 Q4
1412
Sales per store 2024 Q1 → 2025 Q4
₩4.2M₩6.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–142%
  • 14–172%
  • 17–2196%
  • 21–240%
Age
  • 10s0%
  • 20s95%
  • 30s0%
  • 40s0%
  • 50s1%
  • 60+4%
Weekday / weekend
  • Weekday7%
  • Weekend93%
Day of week
  • Mon2%
  • Tue2%
  • Wed0%
  • Thu3%
  • Fri0%
  • Sat93%
  • Sun0%
Gender
  • Male3%
  • Female97%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩76.2M+1424.6%12-7.7%₩6.4M+1551.6%000%Mixed
2025Q3₩2.5M-40.0%12-7.7%₩208K-35.0%010%Shrinking
2025Q2₩5.4M-7.8%130.0%₩414K-7.8%000%Mixed
2025Q1₩4.2M-92.8%13-7.1%₩321K-92.3%000%Shrinking
2024Q4₩5M+100.0%13-7.1%₩385K+115.4%000%Mixed
2024Q3₩4.2M-0.0%13-7.1%₩321K+7.7%000%Possible recovery
2024Q2₩5.8M+133.3%13-7.1%₩449K+151.3%010%Mixed
2024Q1₩58.1M+568.6%140.0%₩4.2M+568.6%000%Growing
2023Q4₩2.5M-25.0%140.0%₩179K-25.0%000%Mixed
2023Q3₩4.2M+66.7%140.0%₩298K+66.7%000%Growing
2023Q2₩2.5M0.0%140.0%₩179K0.0%000%Mixed
2023Q1₩8.7M+108.7%14+7.7%₩621K+93.8%000%Growing
2022Q4₩3.3M+100.0%14+27.3%₩238K+57.1%000%Growing
2022Q3₩2.5M+50.0%14+27.3%₩179K+17.9%000%Growing
2022Q2₩2.5M-40.0%14+27.3%₩179K-52.9%100%Possible crowding
2022Q1₩4.2M-16.7%13+30.0%₩321K-35.9%200%Possible crowding
2021Q4₩1.7M11₩152K000%
2021Q3₩1.7M11₩152K000%
2021Q2₩4.2M11₩379K100%
2021Q1₩5M10₩500K000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.