SEOUL COMMERCIAL AREA

인사동 발달상권

종로구종로1·2·3·4가동· Area 182,319 m² · Area code 3120008 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩523M▼ -42.0% YoY
Stores15▼ -11.8% YoY
Sales per store₩34.9M▼ -34.2% YoY

Reading this area Estimated sales fell 42.0% from a year earlier and stores fell 11.8%. Sales per store are down 34.2%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -5.4%
Stores▼ -6.3%
Sales per store▲ +0.9%
Market size
Estimated sales (quarter)
₩523M
vs 2024Q4
-42.0%
Estimated transactions
10,007
Per-store economics
Estimated sales per store
₩34.9M
vs a year ago
-34.2%
Per transaction
₩52K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩523M – ₩1,020.7M
20212022202320242025
₩552.9M₩523M
Stores15 – 17
20212022202320242025
1615
Sales per store₩34.6M – ₩68M
20212022202320242025
₩34.6M₩34.9M
Openings0 – 2
20212022202320242025
10
Closings0 – 2
20212022202320242025
00
Franchise share6% – 18%
20212022202320242025
6%13%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -42.0%, stores YoY -11.8%.

Competition change stores, openings, closings, franchise
Competition
Stores
15
vs a year ago
-11.8%
Franchise share
13% (2/15)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩957.6M₩523M
Stores 2024 Q1 → 2025 Q4
1515
Sales per store 2024 Q1 → 2025 Q4
₩63.8M₩34.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1443%
  • 14–1716%
  • 17–2133%
  • 21–248%
Age
  • 10s0%
  • 20s15%
  • 30s25%
  • 40s30%
  • 50s19%
  • 60+11%
Weekday / weekend
  • Weekday68%
  • Weekend32%
Day of week
  • Mon15%
  • Tue14%
  • Wed14%
  • Thu14%
  • Fri10%
  • Sat18%
  • Sun15%
Gender
  • Male50%
  • Female50%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩523M-42.0%15-11.8%₩34.9M-34.2%0013%Shrinking
2025Q3₩634.7M-29.8%15-11.8%₩42.3M-20.5%0213%Shrinking
2025Q2₩719.5M-24.8%170.0%₩42.3M-24.8%1112%Mixed
2025Q1₩773.8M-19.2%17+13.3%₩45.5M-28.7%0012%Possible crowding
2024Q4₩901.2M-11.7%17+13.3%₩53M-22.1%0112%Possible crowding
2024Q3₩904.5M+5.2%17+6.3%₩53.2M-1.0%1018%Mixed
2024Q2₩956.4M+3.7%17+6.3%₩56.3M-2.4%2012%Mixed
2024Q1₩957.6M+2.9%15-6.3%₩63.8M+9.7%1113%Possible recovery
2023Q4₩1,020.7M+15.3%150.0%₩68M+15.3%1113%Growing
2023Q3₩859.7M+28.5%16+6.7%₩53.7M+20.4%006%Growing
2023Q2₩922.5M+22.4%16+6.7%₩57.7M+14.8%006%Growing
2023Q1₩930.8M+58.4%16+6.7%₩58.2M+48.5%106%Growing
2022Q4₩885.4M+4.2%150.0%₩59M+4.2%007%Growing
2022Q3₩669.1M-7.0%150.0%₩44.6M-7.0%007%Mixed
2022Q2₩753.5M+4.8%150.0%₩50.2M+4.8%007%Growing
2022Q1₩587.6M+6.3%15-6.3%₩39.2M+13.4%007%Mixed
2021Q4₩849.3M15₩56.6M007%
2021Q3₩719.3M15₩48M007%
2021Q2₩718.9M15₩47.9M017%
2021Q1₩552.9M16₩34.6M106%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.