SEOUL COMMERCIAL AREA

대학로(혜화역) 발달상권

종로구혜화동· Area 256,888 m² · Area code 3120012 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩15,707.8M▼ -5.5% YoY
Stores160▲ +10.3% YoY
Sales per store₩98.2M▼ -14.3% YoY

Reading this area Stores rose 10.3% from a year earlier while estimated sales stayed about the same (-5.5%), so sales per store fell 14.3%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +131.0%
Stores▲ +30.1%
Sales per store▲ +77.6%
Market size
Estimated sales (quarter)
₩15,707.8M
vs 2024Q4
-5.5%
Estimated transactions
407,959
Per-store economics
Estimated sales per store
₩98.2M
vs a year ago
-14.3%
Per transaction
₩39K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩6,798.8M – ₩16,614.3M
20212022202320242025
₩6,798.8M₩15,707.8M
Stores120 – 160
20212022202320242025
123160
Sales per store₩55.3M – ₩115.9M
20212022202320242025
₩55.3M₩98.2M
Openings3 – 17
20212022202320242025
54
Closings1 – 12
20212022202320242025
34
Franchise share19% – 31%
20212022202320242025
28%19%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -5.5%, stores YoY +10.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
160
vs a year ago
+10.3%
Franchise share
19% (31/160)
Movement
Openings (rate)
4 (2%)
Closings (rate)
4 (2%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩13,797.3M₩15,707.8M
Stores 2024 Q1 → 2025 Q4
134160
Sales per store 2024 Q1 → 2025 Q4
₩103M₩98.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–064%
  • 06–111%
  • 11–1422%
  • 14–1710%
  • 17–2145%
  • 21–2418%
Age
  • 10s2%
  • 20s27%
  • 30s24%
  • 40s18%
  • 50s19%
  • 60+10%
Weekday / weekend
  • Weekday67%
  • Weekend33%
Day of week
  • Mon11%
  • Tue12%
  • Wed14%
  • Thu14%
  • Fri16%
  • Sat19%
  • Sun14%
Gender
  • Male48%
  • Female52%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩15,707.8M-5.5%160+10.3%₩98.2M-14.3%4419%Possible crowding
2025Q3₩13,671.8M-0.0%158+10.5%₩86.5M-9.5%7521%Possible crowding
2025Q2₩14,988.8M+6.4%157+12.9%₩95.5M-5.8%7120%Competition inflow
2025Q1₩14,718.9M+6.7%151+12.7%₩97.5M-5.3%7121%Competition inflow
2024Q4₩16,614.3M+8.6%145+9.8%₩114.6M-1.1%5222%Mixed
2024Q3₩13,673.3M+4.4%143+11.7%₩95.6M-6.6%10822%Competition inflow
2024Q2₩14,087.2M+7.6%139+6.1%₩101.3M+1.4%131224%Mixed
2024Q1₩13,797.3M+2.6%134+5.5%₩103M-2.8%17928%Mixed
2023Q4₩15,298.1M+3.7%132+3.1%₩115.9M+0.5%6623%Mixed
2023Q3₩13,102.8M+7.9%128+0.8%₩102.4M+7.0%5827%Growing
2023Q2₩13,095M+10.9%131+2.3%₩100M+8.3%10427%Growing
2023Q1₩13,450.9M+60.9%127+5.0%₩105.9M+53.3%3426%Growing
2022Q4₩14,759.1M+41.6%128+6.7%₩115.3M+32.7%8726%Growing
2022Q3₩12,146.4M+70.0%127+4.1%₩95.6M+63.3%3726%Growing
2022Q2₩11,810.9M+39.5%128+1.6%₩92.3M+37.3%10228%Growing
2022Q1₩8,359.6M+23.0%121-1.6%₩69.1M+25.0%3429%Growing
2021Q4₩10,425.8M120₩86.9M5531%
2021Q3₩7,143.2M122₩58.6M4729%
2021Q2₩8,469.6M126₩67.2M6427%
2021Q1₩6,798.8M123₩55.3M5328%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.