SEOUL COMMERCIAL AREA

서울시청 발달상권

중구명동· Area 88,816 m² · Area code 3120023 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

제과점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,505.6M▲ +65.0% YoY
Stores4▲ +33.3% YoY
Sales per store₩376.4M▲ +23.8% YoY

Reading this area Estimated sales rose 65.0% from a year earlier while stores were up 33.3%, so sales per store also rose 23.8%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +302.8%
Stores±0.0%
Sales per store▲ +302.8%
Market size
Estimated sales (quarter)
₩1,505.6M
vs 2024Q4
+65.0%
Estimated transactions
66,057
Per-store economics
Estimated sales per store
₩376.4M
vs a year ago
+23.8%
Per transaction
₩23K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩335.5M – ₩1,505.6M
20212022202320242025
₩373.8M₩1,505.6M
Stores3 – 4
20212022202320242025
44
Sales per store₩83.9M – ₩376.4M
20212022202320242025
₩93.4M₩376.4M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share25% – 75%
20212022202320242025
75%25%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +65.0%, stores YoY +33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
+33.3%
Franchise share
25% (1/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩713.6M₩1,505.6M
Stores 2024 Q1 → 2025 Q4
34
Sales per store 2024 Q1 → 2025 Q4
₩237.9M₩376.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1112%
  • 11–1449%
  • 14–1723%
  • 17–2116%
  • 21–240%
Age
  • 10s0%
  • 20s15%
  • 30s33%
  • 40s26%
  • 50s17%
  • 60+9%
Weekday / weekend
  • Weekday91%
  • Weekend9%
Day of week
  • Mon18%
  • Tue18%
  • Wed18%
  • Thu16%
  • Fri21%
  • Sat4%
  • Sun4%
Gender
  • Male33%
  • Female67%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,505.6M+65.0%4+33.3%₩376.4M+23.8%0025%Growing
2025Q3₩1,027.1M+29.3%4+33.3%₩256.8M-3.0%1025%Mixed
2025Q2₩866.8M+13.7%30.0%₩288.9M+13.7%0033%Growing
2025Q1₩729.2M+2.2%30.0%₩243.1M+2.2%0033%Mixed
2024Q4₩912.3M+18.6%30.0%₩304.1M+18.6%0033%Growing
2024Q3₩794.1M+7.0%30.0%₩264.7M+7.0%0033%Growing
2024Q2₩762.4M-6.0%30.0%₩254.1M-6.0%0033%Mixed
2024Q1₩713.6M-11.7%30.0%₩237.9M-11.7%0033%Mixed
2023Q4₩769.2M-21.0%30.0%₩256.4M-21.0%0033%Mixed
2023Q3₩742M-12.0%30.0%₩247.3M-12.0%0033%Mixed
2023Q2₩811.4M-0.4%30.0%₩270.5M-0.4%0033%Mixed
2023Q1₩807.9M+26.0%30.0%₩269.3M+26.0%0033%Growing
2022Q4₩973M+125.7%3-25.0%₩324.3M+201.0%0033%Mixed
2022Q3₩843M+151.3%3-25.0%₩281M+235.0%0033%Mixed
2022Q2₩814.5M+113.5%3-25.0%₩271.5M+184.7%0033%Mixed
2022Q1₩641.1M+71.5%3-25.0%₩213.7M+128.7%0233%Mixed
2021Q4₩431M4₩107.8M1050%
2021Q3₩335.5M4₩83.9M0125%
2021Q2₩381.5M4₩95.4M0150%
2021Q1₩373.8M4₩93.4M0075%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.