SEOUL COMMERCIAL AREA

서울시청 Developed area

Jung-gu (중구) 명동· Area 88,816 m² · Area code 3120023 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

서적 2025 Q4 · Seoul data

Estimated sales (quarter)₩30K▼ -96.0% YoY
Stores4±0.0% YoY
Sales per store₩7K▼ -96.0% YoY

Reading this area Against a year earlier, estimated sales -96.0%, stores 0.0% and sales per store -96.0% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -97.5%
Stores▲ +33.3%
Sales per store▼ -98.1%
Market size
Estimated sales (quarter)
₩30K
vs 2024Q4
-96.0%
Estimated transactions
30
Per-store economics
Estimated sales per store
₩7K
vs a year ago
-96.0%
Per transaction
₩993
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩30K – ₩8.9M
20212022202320242025
₩1.2M₩30K
Stores3 – 4
20212022202320242025
34
Sales per store₩7K – ₩3M
20212022202320242025
₩397K₩7K
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -96.0%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩745K₩30K
Stores 2024 Q1 → 2025 Q4
44
Sales per store 2024 Q1 → 2025 Q4
₩186K₩7K

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–140%
  • 14–17100%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s100%
  • 50s0%
  • 60+0%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon100%
  • Tue0%
  • Wed0%
  • Thu0%
  • Fri0%
  • Sat0%
  • Sun0%
Gender
  • Male0%
  • Female100%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩30K-96.0%40.0%₩7K-96.0%000%Sales↓ · Stores→ · Per store↓
2025Q3₩1.8M-40.0%40.0%₩447K-40.0%000%Sales↓ · Stores→ · Per store↓
2025Q2₩2.2M+82.5%40.0%₩544K+82.5%000%Sales↑ · Stores→ · Per store↑
2025Q1₩1.8M+140.0%40.0%₩447K+140.0%000%Sales↑ · Stores→ · Per store↑
2024Q4₩745K-73.7%4+33.3%₩186K-80.3%000%Sales↓ · Stores↑ · Per store↓
2024Q3₩3M-60.1%4+33.3%₩745K-70.1%000%Sales↓ · Stores↑ · Per store↓
2024Q2₩1.2M-60.7%4+33.3%₩298K-70.6%000%Sales↓ · Stores↑ · Per store↓
2024Q1₩745K-74.2%40.0%₩186K-74.2%100%Sales↓ · Stores→ · Per store↓
2023Q4₩2.8M-25.2%30.0%₩943K-25.2%000%Sales↓ · Stores→ · Per store↓
2023Q3₩7.5M+178.4%30.0%₩2.5M+178.4%000%Sales↑ · Stores→ · Per store↑
2023Q2₩3M-65.3%30.0%₩1M-65.3%010%Sales↓ · Stores→ · Per store↓
2023Q1₩2.9M4+33.3%₩722K100%
2022Q4₩3.8M30.0%₩1.3M000%
2022Q3₩2.7M-70.0%30.0%₩894K-70.0%000%Sales↓ · Stores→ · Per store↓
2022Q2₩8.8M+320.0%30.0%₩2.9M+320.0%000%Sales↑ · Stores→ · Per store↑
2022Q130.0%000%
2021Q43000%
2021Q3₩8.9M3₩3M000%
2021Q2₩2.1M3₩695K000%
2021Q1₩1.2M3₩397K000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.