SEOUL COMMERCIAL AREA

서울시청 Developed area

Jung-gu (중구) 명동· Area 88,816 m² · Area code 3120023 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,387.1M▲ +9.5% YoY
Stores18▲ +5.9% YoY
Sales per store₩77.1M▲ +3.5% YoY

Reading this area Estimated sales rose 9.5% from a year earlier while stores were up 5.9%, so sales per store also rose 3.5%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +98.0%
Stores▲ +100.0%
Sales per store▼ -1.0%
Market size
Estimated sales (quarter)
₩1,387.1M
vs 2024Q4
+9.5%
Estimated transactions
30,570
Per-store economics
Estimated sales per store
₩77.1M
vs a year ago
+3.5%
Per transaction
₩45K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩667M – ₩1,682.4M
20212022202320242025
₩700.7M₩1,387.1M
Stores9 – 18
20212022202320242025
918
Sales per store₩50.9M – ₩184.2M
20212022202320242025
₩77.9M₩77.1M
Openings0 – 4
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +9.5%, stores YoY +5.9%.

Competition change stores, openings, closings, franchise
Competition
Stores
18
vs a year ago
+5.9%
Franchise share
0% (0/18)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,475.8M₩1,387.1M
Stores 2024 Q1 → 2025 Q4
1618
Sales per store 2024 Q1 → 2025 Q4
₩92.2M₩77.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–119%
  • 11–1434%
  • 14–1724%
  • 17–2133%
  • 21–240%
Age
  • 10s0%
  • 20s23%
  • 30s37%
  • 40s21%
  • 50s12%
  • 60+7%
Weekday / weekend
  • Weekday95%
  • Weekend5%
Day of week
  • Mon19%
  • Tue16%
  • Wed23%
  • Thu16%
  • Fri20%
  • Sat5%
  • Sun0%
Gender
  • Male31%
  • Female69%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,387.1M+9.5%18+5.9%₩77.1M+3.5%000%Growing
2025Q3₩1,381.5M+7.9%18+5.9%₩76.7M+1.9%000%Mixed
2025Q2₩923.8M-28.4%18+12.5%₩51.3M-36.4%000%Possible crowding
2025Q1₩915.3M-38.0%18+12.5%₩50.9M-44.9%100%Possible crowding
2024Q4₩1,266.3M-24.7%17+41.7%₩74.5M-46.9%000%Possible crowding
2024Q3₩1,280M+9.3%17+54.5%₩75.3M-29.3%100%Competition inflow
2024Q2₩1,290.8M+10.4%16+77.8%₩80.7M-37.9%000%Competition inflow
2024Q1₩1,475.8M+11.5%16+77.8%₩92.2M-37.3%400%Competition inflow
2023Q4₩1,682.4M+17.3%12+33.3%₩140.2M-12.0%100%Competition inflow
2023Q3₩1,171M-29.4%11+22.2%₩106.5M-42.2%200%Possible crowding
2023Q2₩1,168.7M-19.1%90.0%₩129.9M-19.1%000%Mixed
2023Q1₩1,323.6M+4.9%90.0%₩147.1M+4.9%000%Growing
2022Q4₩1,434.3M+58.9%90.0%₩159.4M+58.9%000%Growing
2022Q3₩1,657.7M+132.9%90.0%₩184.2M+132.9%000%Growing
2022Q2₩1,445.3M+116.7%90.0%₩160.6M+116.7%000%Growing
2022Q1₩1,261.3M+80.0%90.0%₩140.1M+80.0%000%Growing
2021Q4₩902.8M9₩100.3M000%
2021Q3₩711.6M9₩79.1M000%
2021Q2₩667M9₩74.1M000%
2021Q1₩700.7M9₩77.9M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.