SEOUL COMMERCIAL AREA

서울시청 발달상권

중구명동· Area 88,816 m² · Area code 3120023 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩360.1M▼ -45.7% YoY
Stores3±0.0% YoY
Sales per store₩120M▼ -45.7% YoY

Reading this area Against a year earlier, estimated sales -45.7%, stores 0.0% and sales per store -45.7% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -7.9%
Stores▼ -25.0%
Sales per store▲ +22.8%
Market size
Estimated sales (quarter)
₩360.1M
vs 2024Q4
-45.7%
Estimated transactions
9,790
Per-store economics
Estimated sales per store
₩120M
vs a year ago
-45.7%
Per transaction
₩37K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩211.2M – ₩663.5M
20212022202320242025
₩390.9M₩360.1M
Stores2 – 4
20212022202320242025
43
Sales per store₩97.7M – ₩295.2M
20212022202320242025
₩97.7M₩120M
Openings0 – 2
20212022202320242025
10
Closings0 – 3
20212022202320242025
11
Franchise share133% – 300%
20212022202320242025
175%133%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -45.7%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
133% (4/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (14%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩579.2M₩360.1M
Stores 2024 Q1 → 2025 Q4
23
Sales per store 2024 Q1 → 2025 Q4
₩289.6M₩120M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–113%
  • 11–1445%
  • 14–1724%
  • 17–2128%
  • 21–241%
Age
  • 10s0%
  • 20s15%
  • 30s32%
  • 40s28%
  • 50s16%
  • 60+9%
Weekday / weekend
  • Weekday89%
  • Weekend11%
Day of week
  • Mon16%
  • Tue16%
  • Wed24%
  • Thu15%
  • Fri18%
  • Sat5%
  • Sun6%
Gender
  • Male56%
  • Female44%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩360.1M-45.7%30.0%₩120M-45.7%01133%Mixed
2025Q3₩367.2M-31.3%3+50.0%₩122.4M-54.2%00167%Possible crowding
2025Q2₩589.3M-0.2%3+50.0%₩196.4M-33.5%00167%Possible crowding
2025Q1₩573.7M-1.0%3+50.0%₩191.2M-34.0%00167%Possible crowding
2024Q4₩663.5M+59.1%3+50.0%₩221.2M+6.1%20167%Growing
2024Q3₩534.5M+87.4%20.0%₩267.2M+87.4%00200%Growing
2024Q2₩590.5M+99.3%20.0%₩295.2M+99.3%00200%Growing
2024Q1₩579.2M+49.4%20.0%₩289.6M+49.4%01200%Growing
2023Q4₩416.9M+15.6%20.0%₩208.5M+15.6%00250%Growing
2023Q3₩285.2M-11.3%20.0%₩142.6M-11.3%00250%Mixed
2023Q2₩296.3M+40.3%20.0%₩148.1M+40.3%00250%Growing
2023Q1₩387.8M+71.8%20.0%₩193.9M+71.8%00250%Growing
2022Q4₩360.7M+23.9%20.0%₩180.3M+23.9%00250%Growing
2022Q3₩321.6M+43.4%20.0%₩160.8M+43.4%11250%Growing
2022Q2₩211.2M-52.0%2-50.0%₩105.6M-4.1%00250%Shrinking
2022Q1₩225.8M-42.2%2-50.0%₩112.9M+15.5%00250%Shrinking
2021Q4₩291M2₩145.5M01250%
2021Q3₩224.2M2₩112.1M03300%
2021Q2₩440.4M4₩110.1M00175%
2021Q1₩390.9M4₩97.7M11175%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.