SEOUL COMMERCIAL AREA

서울시청 발달상권

중구명동· Area 88,816 m² · Area code 3120023 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

스포츠클럽 2025 Q4 · Seoul data

Estimated sales (quarter)₩576.7M▲ +16.2% YoY
Stores4▲ +33.3% YoY
Sales per store₩144.2M▼ -12.8% YoY

Reading this area Estimated sales rose 16.2% from a year earlier, but stores rose 33.3%. The market grew, yet stores grew faster, so sales per store fell 12.8%. (descriptive pattern: Competition inflow)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -64.6%
Stores▲ +33.3%
Sales per store▼ -73.4%
Market size
Estimated sales (quarter)
₩576.7M
vs 2024Q4
+16.2%
Estimated transactions
1,035
Per-store economics
Estimated sales per store
₩144.2M
vs a year ago
-12.8%
Per transaction
₩557K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩432.3M – ₩2,479.5M
20212022202320242025
₩1,628M₩576.7M
Stores2 – 4
20212022202320242025
34
Sales per store₩108.1M – ₩826.5M
20212022202320242025
₩542.7M₩144.2M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +16.2%, stores YoY +33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
+33.3%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩576.7M
Stores 2024 Q1 → 2025 Q4
24
Sales per store 2024 Q1 → 2025 Q4
₩144.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1111%
  • 11–1416%
  • 14–1733%
  • 17–2141%
  • 21–240%
Age
  • 10s0%
  • 20s11%
  • 30s10%
  • 40s34%
  • 50s30%
  • 60+15%
Weekday / weekend
  • Weekday95%
  • Weekend5%
Day of week
  • Mon15%
  • Tue32%
  • Wed11%
  • Thu18%
  • Fri19%
  • Sat4%
  • Sun0%
Gender
  • Male49%
  • Female51%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩576.7M+16.2%4+33.3%₩144.2M-12.8%000%Competition inflow
2025Q3₩488.2M-35.4%4+33.3%₩122M-51.5%000%Possible crowding
2025Q2₩432.3M-61.3%4+33.3%₩108.1M-71.0%200%Possible crowding
2025Q120.0%010%
2024Q4₩496.2M3+50.0%₩165.4M000%
2024Q3₩755.3M3+50.0%₩251.8M000%
2024Q2₩1,118.3M3+50.0%₩372.8M100%
2024Q12-33.3%000%
2023Q42-33.3%000%
2023Q32-33.3%000%
2023Q22-33.3%010%
2023Q1₩1,265.6M-41.5%30.0%₩421.9M-41.5%000%Mixed
2022Q4₩1,759.1M-28.8%30.0%₩586.4M-28.8%000%Mixed
2022Q3₩1,845.1M+14.6%30.0%₩615M+14.6%000%Growing
2022Q2₩2,286.8M-7.8%30.0%₩762.3M-7.8%000%Mixed
2022Q1₩2,163.6M+32.9%30.0%₩721.2M+32.9%000%Growing
2021Q4₩2,470M3₩823.3M000%
2021Q3₩1,610.4M3₩536.8M000%
2021Q2₩2,479.5M3₩826.5M000%
2021Q1₩1,628M3₩542.7M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.