SEOUL COMMERCIAL AREA

서울시청 Developed area

Jung-gu (중구) 명동· Area 88,816 m² · Area code 3120023 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

핸드폰 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,121M▲ +2250.3% YoY
Stores7±0.0% YoY
Sales per store₩303M▲ +2250.3% YoY

Reading this area Estimated sales rose 2250.3% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 2250.3%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2023 Q4 → 2025 Q4
Estimated sales▲ +5221.2%
Stores±0.0%
Sales per store▲ +5221.2%
Market size
Estimated sales (quarter)
₩2,121M
vs 2024Q4
+2250.3%
Estimated transactions
143,357
Per-store economics
Estimated sales per store
₩303M
vs a year ago
+2250.3%
Per transaction
₩15K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩39.9M – ₩2,121M
20212022202320242025
₩2,121M
Stores6 – 7
20212022202320242025
67
Sales per store₩5.7M – ₩303M
20212022202320242025
₩303M
Openings0 – 1
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +2250.3%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
0.0%
Franchise share
0% (0/7)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩63.6M₩2,121M
Stores 2024 Q1 → 2025 Q4
77
Sales per store 2024 Q1 → 2025 Q4
₩9.1M₩303M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–143%
  • 14–175%
  • 17–2191%
  • 21–240%
Age
  • 10s2%
  • 20s35%
  • 30s22%
  • 40s20%
  • 50s12%
  • 60+9%
Weekday / weekend
  • Weekday99%
  • Weekend1%
Day of week
  • Mon33%
  • Tue1%
  • Wed34%
  • Thu0%
  • Fri30%
  • Sat1%
  • Sun0%
Gender
  • Male65%
  • Female35%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,121M+2250.3%70.0%₩303M+2250.3%000%Growing
2025Q3₩2,078.1M+2122.7%70.0%₩296.9M+2122.7%000%Growing
2025Q2₩225M+102.7%70.0%₩32.1M+102.7%000%Growing
2025Q1₩100.5M+58.0%70.0%₩14.4M+58.0%000%Growing
2024Q4₩90.2M+126.4%70.0%₩12.9M+126.4%000%Growing
2024Q3₩93.5M70.0%₩13.4M000%
2024Q2₩111M70.0%₩15.9M000%
2024Q1₩63.6M70.0%₩9.1M000%
2023Q4₩39.9M70.0%₩5.7M000%
2023Q370.0%000%
2023Q270.0%000%
2023Q170.0%000%
2022Q47+16.7%000%
2022Q37+16.7%000%
2022Q27+16.7%000%
2022Q17+16.7%100%
2021Q46000%
2021Q36000%
2021Q26000%
2021Q16000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.