SEOUL COMMERCIAL AREA

서울시청 Developed area

Jung-gu (중구) 명동· Area 88,816 m² · Area code 3120023 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,721.8M▼ -0.9% YoY
Stores6±0.0% YoY
Sales per store₩287M▼ -0.9% YoY

Reading this area Against a year earlier, estimated sales -0.9%, stores 0.0% and sales per store -0.9% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +292.6%
Stores▼ -14.3%
Sales per store▲ +358.1%
Market size
Estimated sales (quarter)
₩1,721.8M
vs 2024Q4
-0.9%
Estimated transactions
31,401
Per-store economics
Estimated sales per store
₩287M
vs a year ago
-0.9%
Per transaction
₩55K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩420.3M – ₩4,200.4M
20212022202320242025
₩438.5M₩1,721.8M
Stores5 – 7
20212022202320242025
76
Sales per store₩60M – ₩700.1M
20212022202320242025
₩62.6M₩287M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 20%
20212022202320242025
0%17%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -0.9%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
0.0%
Franchise share
17% (1/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩4,200.4M₩1,721.8M
Stores 2024 Q1 → 2025 Q4
66
Sales per store 2024 Q1 → 2025 Q4
₩700.1M₩287M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–064%
  • 06–110%
  • 11–1426%
  • 14–171%
  • 17–2119%
  • 21–2449%
Age
  • 10s0%
  • 20s14%
  • 30s32%
  • 40s27%
  • 50s18%
  • 60+9%
Weekday / weekend
  • Weekday93%
  • Weekend7%
Day of week
  • Mon14%
  • Tue22%
  • Wed17%
  • Thu20%
  • Fri20%
  • Sat6%
  • Sun1%
Gender
  • Male65%
  • Female35%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,721.8M-0.9%60.0%₩287M-0.9%0017%Mixed
2025Q3₩1,132.6M-30.3%60.0%₩188.8M-30.3%0017%Mixed
2025Q2₩1,487.5M-47.3%60.0%₩247.9M-47.3%0017%Mixed
2025Q1₩1,061.9M-74.7%60.0%₩177M-74.7%0017%Mixed
2024Q4₩1,737.5M-8.2%60.0%₩289.6M-8.2%0017%Mixed
2024Q3₩1,624.9M-15.8%60.0%₩270.8M-15.8%0017%Mixed
2024Q2₩2,823.6M+67.1%60.0%₩470.6M+67.1%0017%Growing
2024Q1₩4,200.4M+192.5%60.0%₩700.1M+192.5%0017%Growing
2023Q4₩1,893.7M+30.5%60.0%₩315.6M+30.5%0017%Growing
2023Q3₩1,930.8M+32.2%6+20.0%₩321.8M+10.2%0017%Growing
2023Q2₩1,689.8M+3.4%6+20.0%₩281.6M-13.8%1117%Competition inflow
2023Q1₩1,436M+199.2%60.0%₩239.3M+199.2%0017%Growing
2022Q4₩1,451.6M+67.5%60.0%₩241.9M+67.5%1017%Growing
2022Q3₩1,460.3M+247.4%5-28.6%₩292.1M+386.4%1020%Mixed
2022Q2₩1,634.1M+146.2%5-28.6%₩326.8M+244.7%010%Mixed
2022Q1₩480M+9.5%6-14.3%₩80M+27.7%000%Mixed
2021Q4₩866.6M6₩144.4M120%
2021Q3₩420.3M7₩60M000%
2021Q2₩663.6M7₩94.8M000%
2021Q1₩438.5M7₩62.6M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.