SEOUL COMMERCIAL AREA

서울시청 발달상권

중구명동· Area 88,816 m² · Area code 3120023 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩933.2M▼ -22.1% YoY
Stores5±0.0% YoY
Sales per store₩186.6M▼ -22.1% YoY

Reading this area Against a year earlier, estimated sales -22.1%, stores 0.0% and sales per store -22.1% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -35.5%
Stores▼ -50.0%
Sales per store▲ +29.0%
Market size
Estimated sales (quarter)
₩933.2M
vs 2024Q4
-22.1%
Estimated transactions
57,395
Per-store economics
Estimated sales per store
₩186.6M
vs a year ago
-22.1%
Per transaction
₩16K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩895.6M – ₩1,695.5M
20212022202320242025
₩1,447.1M₩933.2M
Stores5 – 11
20212022202320242025
105
Sales per store₩108.2M – ₩278.3M
20212022202320242025
₩144.7M₩186.6M
Openings0 – 2
20212022202320242025
00
Closings0 – 3
20212022202320242025
00
Franchise share27% – 60%
20212022202320242025
30%60%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -22.1%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
0.0%
Franchise share
60% (3/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,386.1M₩933.2M
Stores 2024 Q1 → 2025 Q4
65
Sales per store 2024 Q1 → 2025 Q4
₩231M₩186.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–117%
  • 11–1462%
  • 14–1719%
  • 17–2112%
  • 21–240%
Age
  • 10s0%
  • 20s12%
  • 30s33%
  • 40s28%
  • 50s18%
  • 60+8%
Weekday / weekend
  • Weekday93%
  • Weekend7%
Day of week
  • Mon18%
  • Tue17%
  • Wed21%
  • Thu19%
  • Fri18%
  • Sat4%
  • Sun3%
Gender
  • Male47%
  • Female53%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩933.2M-22.1%50.0%₩186.6M-22.1%0060%Mixed
2025Q3₩895.6M-35.6%50.0%₩179.1M-35.6%0060%Mixed
2025Q2₩1,132.8M-21.9%5-16.7%₩226.6M-6.3%0060%Shrinking
2025Q1₩999.7M-27.9%5-16.7%₩199.9M-13.5%0060%Shrinking
2024Q4₩1,197.8M-26.2%5-44.4%₩239.6M+32.9%0060%Shrinking
2024Q3₩1,391.4M-12.3%5-44.4%₩278.3M+57.9%0160%Shrinking
2024Q2₩1,451.1M+7.3%6-33.3%₩241.9M+60.9%0050%Mixed
2024Q1₩1,386.1M-10.0%6-45.5%₩231M+65.0%0350%Shrinking
2023Q4₩1,622.5M-0.1%9-18.2%₩180.3M+22.1%0033%Possible recovery
2023Q3₩1,586.1M-3.1%9-18.2%₩176.2M+18.4%1133%Shrinking
2023Q2₩1,352.9M-2.2%9-10.0%₩150.3M+8.7%0233%Possible recovery
2023Q1₩1,540.4M+42.4%11+10.0%₩140M+29.5%0027%Growing
2022Q4₩1,624.1M+27.3%11+10.0%₩147.6M+15.8%0027%Growing
2022Q3₩1,636.7M+25.6%11+10.0%₩148.8M+14.2%2127%Growing
2022Q2₩1,382.9M-18.4%100.0%₩138.3M-18.4%0030%Mixed
2022Q1₩1,081.5M-25.3%100.0%₩108.2M-25.3%0030%Mixed
2021Q4₩1,275.4M10₩127.5M0030%
2021Q3₩1,303.1M10₩130.3M0030%
2021Q2₩1,695.5M10₩169.6M0030%
2021Q1₩1,447.1M10₩144.7M0030%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.