SEOUL COMMERCIAL AREA

서울시청 Developed area

Jung-gu (중구) 명동· Area 88,816 m² · Area code 3120023 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

커피-음료 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,847.5M▲ +10.6% YoY
Stores18▲ +5.9% YoY
Sales per store₩102.6M▲ +4.5% YoY

Reading this area Estimated sales rose 10.6% from a year earlier while stores were up 5.9%, so sales per store also rose 4.5%. (vs a year earlier: Sales↑ · Stores↑ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +31.1%
Stores▲ +20.0%
Sales per store▲ +9.2%
Market size
Estimated sales (quarter)
₩1,847.5M
vs 2024Q4
+10.6%
Estimated transactions
195,460
Per-store economics
Estimated sales per store
₩102.6M
vs a year ago
+4.5%
Per transaction
₩9K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,409.4M – ₩2,187.8M
20212022202320242025
₩1,409.4M₩1,847.5M
Stores15 – 20
20212022202320242025
1518
Sales per store₩86.1M – ₩127.8M
20212022202320242025
₩94M₩102.6M
Openings0 – 5
20212022202320242025
11
Closings0 – 2
20212022202320242025
00
Franchise share58% – 78%
20212022202320242025
67%72%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +10.6%, stores YoY +5.9%.

Competition change stores, openings, closings, franchise
Competition
Stores
18
vs a year ago
+5.9%
Franchise share
72% (13/18)
Movement
Openings (rate)
1 (3%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩1,917M₩1,847.5M
Stores 2024 Q1 → 2025 Q4
1818
Sales per store 2024 Q1 → 2025 Q4
₩106.5M₩102.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1118%
  • 11–1450%
  • 14–1719%
  • 17–2112%
  • 21–241%
Age
  • 10s0%
  • 20s12%
  • 30s30%
  • 40s27%
  • 50s20%
  • 60+11%
Weekday / weekend
  • Weekday89%
  • Weekend11%
Day of week
  • Mon17%
  • Tue17%
  • Wed20%
  • Thu17%
  • Fri17%
  • Sat6%
  • Sun5%
Gender
  • Male48%
  • Female52%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩1,847.5M+10.6%18+5.9%₩102.6M+4.5%1072%Sales↑ · Stores↑ · Per store↑
2025Q3₩1,936.6M+10.4%17-5.6%₩113.9M+16.8%1176%Sales↑ · Stores↓ · Per store↑
2025Q2₩1,715.7M-15.4%17-5.6%₩100.9M-10.4%0076%Sales↓ · Stores↓ · Per store↓
2025Q1₩1,613M-15.9%17-5.6%₩94.9M-10.9%1076%Sales↓ · Stores↓ · Per store↓
2024Q4₩1,670.4M-23.6%17-10.5%₩98.3M-14.7%0271%Sales↓ · Stores↓ · Per store↓
2024Q3₩1,755M-15.2%18-5.3%₩97.5M-10.5%0172%Sales↓ · Stores↓ · Per store↓
2024Q2₩2,027M+17.7%18-10.0%₩112.6M+30.8%0078%Sales↑ · Stores↓ · Per store↑
2024Q1₩1,917M+15.6%18+5.9%₩106.5M+9.1%0178%Sales↑ · Stores↑ · Per store↑
2023Q4₩2,187.8M+28.2%19+5.6%₩115.1M+21.4%1174%Sales↑ · Stores↑ · Per store↑
2023Q3₩2,070M+24.6%19+5.6%₩108.9M+18.1%3274%Sales↑ · Stores↑ · Per store↑
2023Q2₩1,722.2M-10.4%20+5.3%₩86.1M-14.9%5160%Sales↓ · Stores↑ · Per store↓
2023Q1₩1,658.9M+12.4%170.0%₩97.6M+12.4%1265%Sales↑ · Stores→ · Per store↑
2022Q4₩1,707.1M-16.5%18+12.5%₩94.8M-25.8%1161%Sales↓ · Stores↑ · Per store↓
2022Q3₩1,661.2M+2.4%18+12.5%₩92.3M-9.0%0161%Sales→ · Stores↑ · Per store↓
2022Q2₩1,922.7M+8.8%19+26.7%₩101.2M-14.1%2058%Sales↑ · Stores↑ · Per store↓
2022Q1₩1,475.5M+4.7%17+13.3%₩86.8M-7.6%1065%Sales↑ · Stores↑ · Per store↓
2021Q4₩2,045.3M16₩127.8M0069%
2021Q3₩1,621.9M16₩101.4M2069%
2021Q2₩1,767.7M15₩117.8M0067%
2021Q1₩1,409.4M15₩94M1067%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.