SEOUL COMMERCIAL AREA

서울시청 Developed area

Jung-gu (중구) 명동· Area 88,816 m² · Area code 3120023 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

슈퍼마켓 2025 Q4 · Seoul data

Estimated sales (quarter)₩251MYoY
Stores2▲ +100.0% YoY
Sales per store₩125.5MYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -24.9%
Stores▼ -50.0%
Sales per store▲ +50.3%
Market size
Estimated sales (quarter)
₩251M
vs 2024Q4
Estimated transactions
5,277
Per-store economics
Estimated sales per store
₩125.5M
vs a year ago
Per transaction
₩48K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩61.7M – ₩540.8M
20212022202320242025
₩334M₩251M
Stores1 – 4
20212022202320242025
42
Sales per store₩30.9M – ₩238M
20212022202320242025
₩83.5M₩125.5M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share25% – 100%
20212022202320242025
25%50%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY +100.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
2
vs a year ago
+100.0%
Franchise share
50% (1/2)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩251M
Stores 2024 Q1 → 2025 Q4
12
Sales per store 2024 Q1 → 2025 Q4
₩125.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–112%
  • 11–1448%
  • 14–1719%
  • 17–2131%
  • 21–240%
Age
  • 10s0%
  • 20s4%
  • 30s44%
  • 40s21%
  • 50s24%
  • 60+7%
Weekday / weekend
  • Weekday90%
  • Weekend10%
Day of week
  • Mon14%
  • Tue16%
  • Wed21%
  • Thu17%
  • Fri23%
  • Sat4%
  • Sun6%
Gender
  • Male87%
  • Female13%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩251M2+100.0%₩125.5M0050%
2025Q3₩160.5M2+100.0%₩80.3M0050%
2025Q2₩61.7M2+100.0%₩30.9M1050%
2025Q110.0%00100%
2024Q410.0%00100%
2024Q310.0%00100%
2024Q21-50.0%00100%
2024Q11-50.0%00100%
2023Q41-66.7%00100%
2023Q31-66.7%01100%
2023Q22-33.3%0050%
2023Q1₩476.1M-8.7%2-33.3%₩238M+37.0%0150%Sales↓ · Stores↓ · Per store↑
2022Q4₩483M-10.7%30.0%₩161M-10.7%0033%Sales↓ · Stores→ · Per store↓
2022Q3₩483M+4.5%3-25.0%₩161M+39.4%0133%Sales↑ · Stores↓ · Per store↑
2022Q2₩483.1M+6.9%3-25.0%₩161M+42.6%0067%Sales↑ · Stores↓ · Per store↑
2022Q1₩521.2M+56.0%3-25.0%₩173.7M+108.1%0067%Sales↑ · Stores↓ · Per store↑
2021Q4₩540.8M3₩180.3M0167%
2021Q3₩462M4₩115.5M0050%
2021Q2₩451.9M4₩113M1050%
2021Q1₩334M4₩83.5M0125%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.