SEOUL COMMERCIAL AREA

신당역 발달상권

중구신당동· Area 198,976 m² · Area code 3120039 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

중식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩552.4M▼ -5.8% YoY
Stores14▼ -6.7% YoY
Sales per store₩39.5M▲ +0.9% YoY

Reading this area Estimated sales fell 5.8% from a year earlier and stores fell 6.7%. Sales per store are about the same at +0.9%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +2.0%
Stores▼ -30.0%
Sales per store▲ +45.7%
Market size
Estimated sales (quarter)
₩552.4M
vs 2024Q4
-5.8%
Estimated transactions
16,708
Per-store economics
Estimated sales per store
₩39.5M
vs a year ago
+0.9%
Per transaction
₩33K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩365.7M – ₩732.2M
20212022202320242025
₩541.5M₩552.4M
Stores14 – 21
20212022202320242025
2014
Sales per store₩21.9M – ₩39.5M
20212022202320242025
₩27.1M₩39.5M
Openings0 – 2
20212022202320242025
00
Closings0 – 3
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -5.8%, stores YoY -6.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
14
vs a year ago
-6.7%
Franchise share
0% (0/14)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩473.8M₩552.4M
Stores 2024 Q1 → 2025 Q4
1914
Sales per store 2024 Q1 → 2025 Q4
₩24.9M₩39.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0618%
  • 06–115%
  • 11–1416%
  • 14–1713%
  • 17–2128%
  • 21–2420%
Age
  • 10s1%
  • 20s22%
  • 30s39%
  • 40s16%
  • 50s13%
  • 60+9%
Weekday / weekend
  • Weekday74%
  • Weekend26%
Day of week
  • Mon12%
  • Tue14%
  • Wed16%
  • Thu16%
  • Fri16%
  • Sat15%
  • Sun10%
Gender
  • Male56%
  • Female44%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩552.4M-5.8%14-6.7%₩39.5M+0.9%000%Shrinking
2025Q3₩523.1M+43.0%14-12.5%₩37.4M+63.5%020%Mixed
2025Q2₩471.3M+26.8%16-5.9%₩29.5M+34.7%100%Mixed
2025Q1₩500M+5.5%15-21.1%₩33.3M+33.7%000%Mixed
2024Q4₩586.6M+1.9%15-25.0%₩39.1M+35.9%010%Possible recovery
2024Q3₩365.7M-39.8%16-23.8%₩22.9M-21.0%230%Shrinking
2024Q2₩371.8M-45.4%17-19.0%₩21.9M-32.6%020%Shrinking
2024Q1₩473.8M-22.8%190.0%₩24.9M-22.8%230%Mixed
2023Q4₩575.6M-16.6%20+11.1%₩28.8M-24.9%010%Possible crowding
2023Q3₩607.3M+13.9%21+23.5%₩28.9M-7.8%220%Competition inflow
2023Q2₩681.3M+11.0%21+5.0%₩32.4M+5.7%200%Growing
2023Q1₩613.7M+15.6%19-9.5%₩32.3M+27.7%100%Mixed
2022Q4₩689.9M-5.8%18-14.3%₩38.3M+9.9%100%Shrinking
2022Q3₩533.4M+5.7%17-10.5%₩31.4M+18.1%030%Mixed
2022Q2₩613.9M-5.8%20+5.3%₩30.7M-10.5%010%Possible crowding
2022Q1₩531.1M-1.9%21+5.0%₩25.3M-6.6%110%Possible crowding
2021Q4₩732.2M21₩34.9M200%
2021Q3₩504.7M19₩26.6M000%
2021Q2₩651.4M19₩34.3M010%
2021Q1₩541.5M20₩27.1M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.