SEOUL COMMERCIAL AREA

신당역 발달상권

중구신당동· Area 198,976 m² · Area code 3120039 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩580.8M▼ -7.5% YoY
Stores8▼ -11.1% YoY
Sales per store₩72.6M▲ +4.1% YoY

Reading this area Estimated sales fell 7.5% from a year earlier and stores fell 11.1%. Sales per store are up 4.1%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +13.7%
Stores±0.0%
Sales per store▲ +13.7%
Market size
Estimated sales (quarter)
₩580.8M
vs 2024Q4
-7.5%
Estimated transactions
37,748
Per-store economics
Estimated sales per store
₩72.6M
vs a year ago
+4.1%
Per transaction
₩15K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩510.7M – ₩757.5M
20212022202320242025
₩510.7M₩580.8M
Stores8 – 9
20212022202320242025
88
Sales per store₩62.5M – ₩94.7M
20212022202320242025
₩63.8M₩72.6M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -7.5%, stores YoY -11.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
-11.1%
Franchise share
0% (0/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩614.1M₩580.8M
Stores 2024 Q1 → 2025 Q4
88
Sales per store 2024 Q1 → 2025 Q4
₩76.8M₩72.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1127%
  • 11–1432%
  • 14–1727%
  • 17–2114%
  • 21–240%
Age
  • 10s0%
  • 20s7%
  • 30s9%
  • 40s17%
  • 50s22%
  • 60+45%
Weekday / weekend
  • Weekday87%
  • Weekend13%
Day of week
  • Mon19%
  • Tue19%
  • Wed15%
  • Thu15%
  • Fri19%
  • Sat13%
  • Sun0%
Gender
  • Male62%
  • Female38%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩580.8M-7.5%8-11.1%₩72.6M+4.1%000%Shrinking
2025Q3₩670.4M+8.8%8-11.1%₩83.8M+22.4%000%Mixed
2025Q2₩594.5M+0.3%8-11.1%₩74.3M+12.9%010%Possible recovery
2025Q1₩562.4M-8.4%9+12.5%₩62.5M-18.6%000%Possible crowding
2024Q4₩627.7M+2.6%9+12.5%₩69.7M-8.8%000%Possible crowding
2024Q3₩616.2M+2.1%9+12.5%₩68.5M-9.2%000%Possible crowding
2024Q2₩592.5M-5.4%9+12.5%₩65.8M-16.0%100%Possible crowding
2024Q1₩614.1M+0.7%80.0%₩76.8M+0.7%000%Mixed
2023Q4₩611.8M-4.2%80.0%₩76.5M-4.2%000%Mixed
2023Q3₩603.6M+3.2%80.0%₩75.4M+3.2%000%Growing
2023Q2₩626.7M-5.5%80.0%₩78.3M-5.5%000%Mixed
2023Q1₩609.5M-19.5%80.0%₩76.2M-19.5%000%Mixed
2022Q4₩638.4M+13.8%80.0%₩79.8M+13.8%000%Growing
2022Q3₩585M+2.3%80.0%₩73.1M+2.3%000%Mixed
2022Q2₩663.1M+21.5%80.0%₩82.9M+21.5%000%Growing
2022Q1₩757.5M+48.3%80.0%₩94.7M+48.3%000%Growing
2021Q4₩560.9M8₩70.1M000%
2021Q3₩571.5M8₩71.4M000%
2021Q2₩545.6M8₩68.2M000%
2021Q1₩510.7M8₩63.8M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.