SEOUL COMMERCIAL AREA

신당역 Developed area

Jung-gu (중구) 신당동· Area 198,976 m² · Area code 3120039 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

철물점 2025 Q4 · Seoul data

Estimated sales (quarter)₩924.5M▲ +78.1% YoY
Stores4±0.0% YoY
Sales per store₩231.1M▲ +78.1% YoY

Reading this area Estimated sales rose 78.1% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 78.1%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +38.6%
Stores±0.0%
Sales per store▲ +38.6%
Market size
Estimated sales (quarter)
₩924.5M
vs 2024Q4
+78.1%
Estimated transactions
15,448
Per-store economics
Estimated sales per store
₩231.1M
vs a year ago
+78.1%
Per transaction
₩60K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩404.2M – ₩924.5M
20212022202320242025
₩667M₩924.5M
Stores4 – 4
20212022202320242025
44
Sales per store₩101M – ₩231.1M
20212022202320242025
₩166.7M₩231.1M
Openings0 – 0
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +78.1%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩646.4M₩924.5M
Stores 2024 Q1 → 2025 Q4
44
Sales per store 2024 Q1 → 2025 Q4
₩161.6M₩231.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1120%
  • 11–1416%
  • 14–1765%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s1%
  • 30s4%
  • 40s6%
  • 50s6%
  • 60+84%
Weekday / weekend
  • Weekday97%
  • Weekend3%
Day of week
  • Mon27%
  • Tue39%
  • Wed17%
  • Thu11%
  • Fri3%
  • Sat3%
  • Sun0%
Gender
  • Male93%
  • Female7%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩924.5M+78.1%40.0%₩231.1M+78.1%000%Growing
2025Q3₩855.3M+104.0%40.0%₩213.8M+104.0%000%Growing
2025Q2₩893.4M+78.4%40.0%₩223.4M+78.4%000%Growing
2025Q1₩684.7M+5.9%40.0%₩171.2M+5.9%000%Growing
2024Q4₩519.1M-8.4%40.0%₩129.8M-8.4%000%Mixed
2024Q3₩419.2M-44.5%40.0%₩104.8M-44.5%000%Mixed
2024Q2₩500.8M+7.4%40.0%₩125.2M+7.4%000%Growing
2024Q1₩646.4M+29.4%40.0%₩161.6M+29.4%000%Growing
2023Q4₩566.9M-18.1%40.0%₩141.7M-18.1%000%Mixed
2023Q3₩755M-13.3%40.0%₩188.8M-13.3%000%Mixed
2023Q2₩466.2M-15.2%40.0%₩116.6M-15.2%000%Mixed
2023Q1₩499.7M+23.6%40.0%₩124.9M+23.6%000%Growing
2022Q4₩692.1M-4.5%40.0%₩173M-4.5%000%Mixed
2022Q3₩870.8M+52.7%40.0%₩217.7M+52.7%000%Growing
2022Q2₩549.9M-3.5%40.0%₩137.5M-3.5%000%Mixed
2022Q1₩404.2M-39.4%40.0%₩101M-39.4%000%Mixed
2021Q4₩724.4M4₩181.1M000%
2021Q3₩570.4M4₩142.6M000%
2021Q2₩569.6M4₩142.4M000%
2021Q1₩667M4₩166.7M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.