SEOUL COMMERCIAL AREA

신당역 발달상권

중구신당동· Area 198,976 m² · Area code 3120039 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩803.1M▼ -0.7% YoY
Stores18▲ +5.9% YoY
Sales per store₩44.6M▼ -6.2% YoY

Reading this area Stores rose 5.9% from a year earlier while estimated sales stayed about the same (-0.7%), so sales per store fell 6.2%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +83.5%
Stores▼ -5.3%
Sales per store▲ +93.7%
Market size
Estimated sales (quarter)
₩803.1M
vs 2024Q4
-0.7%
Estimated transactions
57,417
Per-store economics
Estimated sales per store
₩44.6M
vs a year ago
-6.2%
Per transaction
₩14K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩437.7M – ₩1,126.1M
20212022202320242025
₩437.7M₩803.1M
Stores16 – 21
20212022202320242025
1918
Sales per store₩23M – ₩62.6M
20212022202320242025
₩23M₩44.6M
Openings0 – 3
20212022202320242025
30
Closings0 – 2
20212022202320242025
02
Franchise share44% – 65%
20212022202320242025
53%44%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -0.7%, stores YoY +5.9%.

Competition change stores, openings, closings, franchise
Competition
Stores
18
vs a year ago
+5.9%
Franchise share
44% (8/18)
Movement
Openings (rate)
0 (0%)
Closings (rate)
2 (8%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩1,003.1M₩803.1M
Stores 2024 Q1 → 2025 Q4
1918
Sales per store 2024 Q1 → 2025 Q4
₩52.8M₩44.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–064%
  • 06–119%
  • 11–1435%
  • 14–1719%
  • 17–2127%
  • 21–245%
Age
  • 10s1%
  • 20s22%
  • 30s29%
  • 40s20%
  • 50s17%
  • 60+11%
Weekday / weekend
  • Weekday78%
  • Weekend22%
Day of week
  • Mon13%
  • Tue15%
  • Wed18%
  • Thu15%
  • Fri17%
  • Sat11%
  • Sun11%
Gender
  • Male44%
  • Female56%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩803.1M-0.7%18+5.9%₩44.6M-6.2%0244%Possible crowding
2025Q3₩651.8M-17.7%19+11.8%₩34.3M-26.4%1047%Possible crowding
2025Q2₩592.5M-30.5%180.0%₩32.9M-30.5%2150%Mixed
2025Q1₩517M-48.5%16-15.8%₩32.3M-38.8%0163%Shrinking
2024Q4₩808.6M-21.7%17-5.6%₩47.6M-17.1%1259%Shrinking
2024Q3₩792.1M-24.8%17-5.6%₩46.6M-20.3%0165%Shrinking
2024Q2₩853M-21.9%180.0%₩47.4M-21.9%1261%Mixed
2024Q1₩1,003.1M-6.9%19+5.6%₩52.8M-11.8%1058%Possible crowding
2023Q4₩1,032.8M-8.3%180.0%₩57.4M-8.3%0061%Mixed
2023Q3₩1,052.9M-3.9%18-10.0%₩58.5M+6.8%0061%Shrinking
2023Q2₩1,091.9M+3.4%18-10.0%₩60.7M+14.9%1161%Mixed
2023Q1₩1,077.4M+33.9%18-10.0%₩59.9M+48.8%0061%Mixed
2022Q4₩1,126.1M+103.6%18-10.0%₩62.6M+126.2%0261%Mixed
2022Q3₩1,095.6M+121.9%20+5.3%₩54.8M+110.8%0055%Growing
2022Q2₩1,055.9M+88.7%20-4.8%₩52.8M+98.2%1155%Mixed
2022Q1₩804.3M+83.8%20+5.3%₩40.2M+74.6%0255%Growing
2021Q4₩553.2M20₩27.7M3065%
2021Q3₩493.8M19₩26M1258%
2021Q2₩559.4M21₩26.6M3148%
2021Q1₩437.7M19₩23M3053%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.