SEOUL COMMERCIAL AREA

신당역 Developed area

Jung-gu (중구) 신당동· Area 198,976 m² · Area code 3120039 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

화초 2025 Q4 · Seoul data

Estimated sales (quarter)₩41.4M▼ -53.4% YoY
Stores7±0.0% YoY
Sales per store₩5.9M▼ -53.4% YoY

Reading this area Against a year earlier, estimated sales -53.4%, stores 0.0% and sales per store -53.4% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +188.0%
Stores▲ +40.0%
Sales per store▲ +105.7%
Market size
Estimated sales (quarter)
₩41.4M
vs 2024Q4
-53.4%
Estimated transactions
806
Per-store economics
Estimated sales per store
₩5.9M
vs a year ago
-53.4%
Per transaction
₩51K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩14.4M – ₩88.8M
20212022202320242025
₩14.4M₩41.4M
Stores4 – 7
20212022202320242025
57
Sales per store₩2.9M – ₩13.8M
20212022202320242025
₩2.9M₩5.9M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -53.4%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
0.0%
Franchise share
0% (0/7)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩48.5M₩41.4M
Stores 2024 Q1 → 2025 Q4
67
Sales per store 2024 Q1 → 2025 Q4
₩8.1M₩5.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–119%
  • 11–1431%
  • 14–1730%
  • 17–2131%
  • 21–240%
Age
  • 10s0%
  • 20s26%
  • 30s46%
  • 40s11%
  • 50s4%
  • 60+13%
Weekday / weekend
  • Weekday80%
  • Weekend20%
Day of week
  • Mon9%
  • Tue9%
  • Wed8%
  • Thu35%
  • Fri20%
  • Sat9%
  • Sun10%
Gender
  • Male80%
  • Female20%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩41.4M-53.4%70.0%₩5.9M-53.4%000%Sales↓ · Stores→ · Per store↓
2025Q3₩26.1M+16.2%70.0%₩3.7M+16.2%000%Sales↑ · Stores→ · Per store↑
2025Q2₩57.3M+17.5%7+16.7%₩8.2M+0.7%000%Sales↑ · Stores↑ · Per store→
2025Q1₩48.9M+0.8%7+16.7%₩7M-13.6%000%Sales→ · Stores↑ · Per store↓
2024Q4₩88.8M+112.7%7+40.0%₩12.7M+51.9%000%Sales↑ · Stores↑ · Per store↑
2024Q3₩22.5M-4.1%7+75.0%₩3.2M-45.2%100%Sales↓ · Stores↑ · Per store↓
2024Q2₩48.8M+20.3%6+50.0%₩8.1M-19.8%000%Sales↑ · Stores↑ · Per store↓
2024Q1₩48.5M+36.3%6+50.0%₩8.1M-9.1%100%Sales↑ · Stores↑ · Per store↓
2023Q4₩41.8M-24.2%5+25.0%₩8.4M-39.3%100%Sales↓ · Stores↑ · Per store↓
2023Q3₩23.4M-14.8%40.0%₩5.9M-14.8%000%Sales↓ · Stores→ · Per store↓
2023Q2₩40.6M-35.6%4-20.0%₩10.1M-19.5%000%Sales↓ · Stores↓ · Per store↓
2023Q1₩35.6M+49.0%4-20.0%₩8.9M+86.2%000%Sales↑ · Stores↓ · Per store↑
2022Q4₩55.1M+106.1%4-20.0%₩13.8M+157.6%000%Sales↑ · Stores↓ · Per store↑
2022Q3₩27.5M+91.2%4-20.0%₩6.9M+139.0%010%Sales↑ · Stores↓ · Per store↑
2022Q2₩63M+5.0%50.0%₩12.6M+5.0%000%Sales↑ · Stores→ · Per store↑
2022Q1₩23.9M+66.1%50.0%₩4.8M+66.1%000%Sales↑ · Stores→ · Per store↑
2021Q4₩26.7M5₩5.3M000%
2021Q3₩14.4M5₩2.9M000%
2021Q2₩60M5₩12M000%
2021Q1₩14.4M5₩2.9M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.