SEOUL COMMERCIAL AREA

신당역 발달상권

중구신당동· Area 198,976 m² · Area code 3120039 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩46.4M▼ -5.6% YoY
Stores16▲ +6.7% YoY
Sales per store₩2.9M▼ -11.5% YoY

Reading this area Stores rose 6.7% from a year earlier while estimated sales stayed about the same (-5.6%), so sales per store fell 11.5%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2022 Q3 → 2025 Q4
Estimated sales▲ +114.3%
Stores▲ +33.3%
Sales per store▲ +60.8%
Market size
Estimated sales (quarter)
₩46.4M
vs 2024Q4
-5.6%
Estimated transactions
407
Per-store economics
Estimated sales per store
₩2.9M
vs a year ago
-11.5%
Per transaction
₩114K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩18.8M – ₩49.1M
20212022202320242025
₩46.4M
Stores9 – 17
20212022202320242025
916
Sales per store₩1.3M – ₩3.3M
20212022202320242025
₩2.9M
Openings0 – 3
20212022202320242025
10
Closings0 – 2
20212022202320242025
01
Franchise share0% – 22%
20212022202320242025
11%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -5.6%, stores YoY +6.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
16
vs a year ago
+6.7%
Franchise share
0% (0/16)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (6%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩30.2M₩46.4M
Stores 2024 Q1 → 2025 Q4
1316
Sales per store 2024 Q1 → 2025 Q4
₩2.3M₩2.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0611%
  • 06–110%
  • 11–140%
  • 14–172%
  • 17–2137%
  • 21–2450%
Age
  • 10s0%
  • 20s20%
  • 30s49%
  • 40s11%
  • 50s16%
  • 60+4%
Weekday / weekend
  • Weekday85%
  • Weekend15%
Day of week
  • Mon1%
  • Tue19%
  • Wed19%
  • Thu16%
  • Fri29%
  • Sat5%
  • Sun9%
Gender
  • Male55%
  • Female45%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩46.4M-5.6%16+6.7%₩2.9M-11.5%010%Possible crowding
2025Q3₩31.4M-11.4%17+21.4%₩1.8M-27.0%100%Possible crowding
2025Q2₩38.8M+106.1%16+14.3%₩2.4M+80.3%000%Growing
2025Q1₩34M+12.4%16+23.1%₩2.1M-8.7%100%Competition inflow
2024Q4₩49.1M+61.9%150.0%₩3.3M+61.9%210%Growing
2024Q3₩35.5M+16.9%14+7.7%₩2.5M+8.6%000%Growing
2024Q2₩18.8M-30.1%14+16.7%₩1.3M-40.1%220%Possible crowding
2024Q1₩30.2M+35.5%130.0%₩2.3M+35.5%028%Growing
2023Q4₩30.3M+23.1%15+15.4%₩2M+6.7%317%Growing
2023Q3₩30.3M+40.3%13+8.3%₩2.3M+29.5%118%Growing
2023Q2₩26.9M12+9.1%₩2.2M0117%
2023Q1₩22.3M13+30.0%₩1.7M1115%
2022Q4₩24.6M13+30.0%₩1.9M1015%
2022Q3₩21.6M12+33.3%₩1.8M2117%
2022Q211+22.2%1018%
2022Q110+11.1%0020%
2021Q4101020%
2021Q390022%
2021Q291022%
2021Q191011%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.