SEOUL COMMERCIAL AREA

신당역 발달상권

중구신당동· Area 198,976 m² · Area code 3120039 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩649.8M▼ -29.5% YoY
Stores11▼ -26.7% YoY
Sales per store₩59.1M▼ -3.9% YoY

Reading this area Estimated sales fell 29.5% from a year earlier and stores fell 26.7%. Sales per store are down 3.9%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -24.0%
Stores▼ -21.4%
Sales per store▼ -3.3%
Market size
Estimated sales (quarter)
₩649.8M
vs 2024Q4
-29.5%
Estimated transactions
13,243
Per-store economics
Estimated sales per store
₩59.1M
vs a year ago
-3.9%
Per transaction
₩49K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩639.2M – ₩1,598.5M
20212022202320242025
₩855.6M₩649.8M
Stores11 – 16
20212022202320242025
1411
Sales per store₩49.2M – ₩123M
20212022202320242025
₩61.1M₩59.1M
Openings0 – 2
20212022202320242025
00
Closings0 – 4
20212022202320242025
02
Franchise share14% – 40%
20212022202320242025
36%27%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -29.5%, stores YoY -26.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
11
vs a year ago
-26.7%
Franchise share
27% (3/11)
Movement
Openings (rate)
0 (0%)
Closings (rate)
2 (14%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩1,038.1M₩649.8M
Stores 2024 Q1 → 2025 Q4
1311
Sales per store 2024 Q1 → 2025 Q4
₩79.9M₩59.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–067%
  • 06–110%
  • 11–1419%
  • 14–1713%
  • 17–2141%
  • 21–2421%
Age
  • 10s0%
  • 20s23%
  • 30s35%
  • 40s18%
  • 50s14%
  • 60+10%
Weekday / weekend
  • Weekday76%
  • Weekend24%
Day of week
  • Mon7%
  • Tue16%
  • Wed17%
  • Thu17%
  • Fri19%
  • Sat18%
  • Sun6%
Gender
  • Male48%
  • Female52%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩649.8M-29.5%11-26.7%₩59.1M-3.9%0227%Shrinking
2025Q3₩676.9M-21.2%13-7.1%₩52.1M-15.1%0023%Shrinking
2025Q2₩639.2M-39.0%13-7.1%₩49.2M-34.3%0023%Shrinking
2025Q1₩658.3M-36.6%130.0%₩50.6M-36.6%0223%Mixed
2024Q4₩922M-37.4%15+7.1%₩61.5M-41.6%2020%Possible crowding
2024Q3₩858.6M-39.2%14+7.7%₩61.3M-43.6%0014%Possible crowding
2024Q2₩1,047.4M-33.3%14+7.7%₩74.8M-38.0%2114%Possible crowding
2024Q1₩1,038.1M-35.1%130.0%₩79.9M-35.1%1315%Mixed
2023Q4₩1,472.8M-2.9%14-12.5%₩105.2M+10.9%2121%Possible recovery
2023Q3₩1,412.7M+14.9%13-13.3%₩108.7M+32.6%0123%Mixed
2023Q2₩1,569.6M+9.5%13-18.8%₩120.7M+34.7%0031%Mixed
2023Q1₩1,598.5M+50.7%13-18.8%₩123M+85.5%0431%Mixed
2022Q4₩1,517.4M+16.9%160.0%₩94.8M+16.9%2131%Growing
2022Q3₩1,229.4M+39.7%15-6.3%₩82M+49.1%0133%Mixed
2022Q2₩1,433.8M+35.6%16+6.7%₩89.6M+27.1%0131%Growing
2022Q1₩1,060.8M+24.0%16+14.3%₩66.3M+8.5%0038%Growing
2021Q4₩1,298.5M16₩81.2M0038%
2021Q3₩879.8M16₩55M2138%
2021Q2₩1,057.2M15₩70.5M2040%
2021Q1₩855.6M14₩61.1M0036%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.