SEOUL COMMERCIAL AREA

신당역 Developed area

Jung-gu (중구) 신당동· Area 198,976 m² · Area code 3120039 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

노래방 2025 Q4 · Seoul data

Estimated sales (quarter)₩307.4M▼ -5.5% YoY
Stores13±0.0% YoY
Sales per store₩23.6M▼ -5.5% YoY

Reading this area Against a year earlier, estimated sales -5.5%, stores 0.0% and sales per store -5.5% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +282.6%
Stores▼ -18.8%
Sales per store▲ +370.9%
Market size
Estimated sales (quarter)
₩307.4M
vs 2024Q4
-5.5%
Estimated transactions
18,937
Per-store economics
Estimated sales per store
₩23.6M
vs a year ago
-5.5%
Per transaction
₩16K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩80.4M – ₩340.9M
20212022202320242025
₩80.4M₩307.4M
Stores12 – 16
20212022202320242025
1613
Sales per store₩5M – ₩26.2M
20212022202320242025
₩5M₩23.6M
Openings0 – 2
20212022202320242025
00
Closings0 – 3
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -5.5%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
13
vs a year ago
0.0%
Franchise share
0% (0/13)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩280.4M₩307.4M
Stores 2024 Q1 → 2025 Q4
1213
Sales per store 2024 Q1 → 2025 Q4
₩23.4M₩23.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0635%
  • 06–1113%
  • 11–144%
  • 14–174%
  • 17–2116%
  • 21–2428%
Age
  • 10s2%
  • 20s15%
  • 30s22%
  • 40s25%
  • 50s23%
  • 60+13%
Weekday / weekend
  • Weekday67%
  • Weekend33%
Day of week
  • Mon8%
  • Tue14%
  • Wed18%
  • Thu9%
  • Fri17%
  • Sat18%
  • Sun15%
Gender
  • Male73%
  • Female27%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩307.4M-5.5%130.0%₩23.6M-5.5%000%Sales↓ · Stores→ · Per store↓
2025Q3₩294M+42.7%13+8.3%₩22.6M+31.7%000%Sales↑ · Stores↑ · Per store↑
2025Q2₩296.1M+4.1%13+8.3%₩22.8M-3.9%000%Sales↑ · Stores↑ · Per store↓
2025Q1₩242M-13.7%13+8.3%₩18.6M-20.3%000%Sales↓ · Stores↑ · Per store↓
2024Q4₩325.1M+15.6%13+8.3%₩25M+6.7%210%Sales↑ · Stores↑ · Per store↑
2024Q3₩206.1M-17.9%12-7.7%₩17.2M-11.0%000%Sales↓ · Stores↓ · Per store↓
2024Q2₩284.4M+8.7%12-7.7%₩23.7M+17.8%000%Sales↑ · Stores↓ · Per store↑
2024Q1₩280.4M-2.0%12-7.7%₩23.4M+6.2%000%Sales→ · Stores↓ · Per store↑
2023Q4₩281.3M+0.3%12-14.3%₩23.4M+17.0%010%Sales→ · Stores↓ · Per store↑
2023Q3₩250.9M-16.7%130.0%₩19.3M-16.7%000%Sales↓ · Stores→ · Per store↓
2023Q2₩261.5M-23.3%130.0%₩20.1M-23.3%000%Sales↓ · Stores→ · Per store↓
2023Q1₩286M+122.7%130.0%₩22M+122.7%010%Sales↑ · Stores→ · Per store↑
2022Q4₩280.5M+13.6%14+7.7%₩20M+5.5%100%Sales↑ · Stores↑ · Per store↑
2022Q3₩301.2M+126.1%13-13.3%₩23.2M+160.8%000%Sales↑ · Stores↓ · Per store↑
2022Q2₩340.9M+211.9%13-13.3%₩26.2M+259.9%000%Sales↑ · Stores↓ · Per store↑
2022Q1₩128.5M+59.9%13-18.8%₩9.9M+96.8%000%Sales↑ · Stores↓ · Per store↑
2021Q4₩246.8M13₩19M130%
2021Q3₩133.3M15₩8.9M000%
2021Q2₩109.3M15₩7.3M010%
2021Q1₩80.4M16₩5M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.