SEOUL COMMERCIAL AREA

신당역 Developed area

Jung-gu (중구) 신당동· Area 198,976 m² · Area code 3120039 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

여관 2025 Q4 · Seoul data

Estimated sales (quarter)₩48.8M▲ +128.8% YoY
Stores9±0.0% YoY
Sales per store₩5.4M▲ +128.8% YoY

Reading this area Estimated sales rose 128.8% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 128.8%. (vs a year earlier: Sales↑ · Stores→ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -14.8%
Stores▲ +28.6%
Sales per store▼ -33.7%
Market size
Estimated sales (quarter)
₩48.8M
vs 2024Q4
+128.8%
Estimated transactions
828
Per-store economics
Estimated sales per store
₩5.4M
vs a year ago
+128.8%
Per transaction
₩59K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩17.3M – ₩70.4M
20212022202320242025
₩57.2M₩48.8M
Stores7 – 9
20212022202320242025
79
Sales per store₩1.9M – ₩10.1M
20212022202320242025
₩8.2M₩5.4M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +128.8%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
0.0%
Franchise share
0% (0/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩38.6M₩48.8M
Stores 2024 Q1 → 2025 Q4
79
Sales per store 2024 Q1 → 2025 Q4
₩5.5M₩5.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0617%
  • 06–114%
  • 11–143%
  • 14–174%
  • 17–2161%
  • 21–2410%
Age
  • 10s0%
  • 20s60%
  • 30s17%
  • 40s4%
  • 50s5%
  • 60+15%
Weekday / weekend
  • Weekday80%
  • Weekend20%
Day of week
  • Mon23%
  • Tue6%
  • Wed24%
  • Thu24%
  • Fri4%
  • Sat7%
  • Sun12%
Gender
  • Male35%
  • Female65%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩48.8M+128.8%90.0%₩5.4M+128.8%000%Sales↑ · Stores→ · Per store↑
2025Q3₩28.4M+11.1%90.0%₩3.2M+11.1%000%Sales↑ · Stores→ · Per store↑
2025Q2₩26.4M-39.1%9+12.5%₩2.9M-45.8%110%Sales↓ · Stores↑ · Per store↓
2025Q1₩17.3M-55.2%9+28.6%₩1.9M-65.2%000%Sales↓ · Stores↑ · Per store↓
2024Q4₩21.3M-46.0%9+28.6%₩2.4M-58.0%000%Sales↓ · Stores↑ · Per store↓
2024Q3₩25.5M-44.0%9+28.6%₩2.8M-56.5%100%Sales↓ · Stores↑ · Per store↓
2024Q2₩43.4M-14.4%8+14.3%₩5.4M-25.1%210%Sales↓ · Stores↑ · Per store↓
2024Q1₩38.6M-8.6%70.0%₩5.5M-8.6%000%Sales↓ · Stores→ · Per store↓
2023Q4₩39.5M-29.6%70.0%₩5.6M-29.6%000%Sales↓ · Stores→ · Per store↓
2023Q3₩45.6M-10.1%70.0%₩6.5M-10.1%000%Sales↓ · Stores→ · Per store↓
2023Q2₩50.7M-0.3%7-12.5%₩7.2M+13.9%000%Sales→ · Stores↓ · Per store↑
2023Q1₩42.2M+25.8%7-12.5%₩6M+43.7%000%Sales↑ · Stores↓ · Per store↑
2022Q4₩56.1M+14.1%70.0%₩8M+14.1%000%Sales↑ · Stores→ · Per store↑
2022Q3₩50.7M-25.5%70.0%₩7.2M-25.5%010%Sales↓ · Stores→ · Per store↓
2022Q2₩50.9M-27.7%8+14.3%₩6.4M-36.8%110%Sales↓ · Stores↑ · Per store↓
2022Q1₩33.6M-41.3%8+14.3%₩4.2M-48.7%100%Sales↓ · Stores↑ · Per store↓
2021Q4₩49.1M7₩7M000%
2021Q3₩68.1M7₩9.7M000%
2021Q2₩70.4M7₩10.1M000%
2021Q1₩57.2M7₩8.2M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.