SEOUL COMMERCIAL AREA

신당역 발달상권

중구신당동· Area 198,976 m² · Area code 3120039 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

제과점 2025 Q4 · Seoul data

Estimated sales (quarter)₩291M▼ -27.2% YoY
Stores3±0.0% YoY
Sales per store₩97M▼ -27.2% YoY

Reading this area Against a year earlier, estimated sales -27.2%, stores 0.0% and sales per store -27.2% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +77.1%
Stores▲ +50.0%
Sales per store▲ +18.1%
Market size
Estimated sales (quarter)
₩291M
vs 2024Q4
-27.2%
Estimated transactions
26,534
Per-store economics
Estimated sales per store
₩97M
vs a year ago
-27.2%
Per transaction
₩11K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩164.3M – ₩399.8M
20212022202320242025
₩164.3M₩291M
Stores1 – 3
20212022202320242025
23
Sales per store₩82.1M – ₩293.5M
20212022202320242025
₩82.1M₩97M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share50% – 300%
20212022202320242025
50%100%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -27.2%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
100% (3/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩296.1M₩291M
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩98.7M₩97M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1118%
  • 11–1420%
  • 14–1720%
  • 17–2132%
  • 21–2410%
Age
  • 10s0%
  • 20s14%
  • 30s20%
  • 40s17%
  • 50s28%
  • 60+20%
Weekday / weekend
  • Weekday78%
  • Weekend22%
Day of week
  • Mon15%
  • Tue14%
  • Wed20%
  • Thu14%
  • Fri16%
  • Sat14%
  • Sun8%
Gender
  • Male36%
  • Female64%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩291M-27.2%30.0%₩97M-27.2%00100%Mixed
2025Q3₩326.7M-3.6%30.0%₩108.9M-3.6%00100%Mixed
2025Q2₩290.5M-16.7%30.0%₩96.8M-16.7%10100%Mixed
2025Q1₩294.5M-0.5%2-33.3%₩147.2M+49.2%01150%Possible recovery
2024Q4₩399.8M+19.1%30.0%₩133.3M+19.1%00100%Growing
2024Q3₩339M+14.5%3+50.0%₩113M-23.7%00100%Competition inflow
2024Q2₩348.6M+16.8%3+50.0%₩116.2M-22.2%00100%Competition inflow
2024Q1₩296.1M+1.5%3+50.0%₩98.7M-32.3%00100%Possible crowding
2023Q4₩335.8M-5.2%3+50.0%₩111.9M-36.8%10100%Possible crowding
2023Q3₩296.1M+0.9%2+100.0%₩148M-49.6%00150%Possible crowding
2023Q2₩298.5M+3.0%2+100.0%₩149.3M-48.5%00150%Competition inflow
2023Q1₩291.7M+12.7%2+100.0%₩145.8M-43.7%00150%Competition inflow
2022Q4₩354.2M+45.7%2+100.0%₩177.1M-27.2%10150%Competition inflow
2022Q3₩293.5M+57.3%10.0%₩293.5M+57.3%00300%Growing
2022Q2₩289.8M+75.7%10.0%₩289.8M+75.7%00300%Growing
2022Q1₩258.8M+57.6%1-50.0%₩258.8M+215.1%00300%Mixed
2021Q4₩243.1M1₩243.1M10300%
2021Q3₩186.6M1₩186.6M00200%
2021Q2₩165M1₩165M11200%
2021Q1₩164.3M2₩82.1M0050%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.