SEOUL COMMERCIAL AREA

숙대입구역(남영역, 남영동) Developed area

Yongsan-gu (용산구) 남영동· Area 87,154 m² · Area code 3120042 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,193.8M▲ +11.3% YoY
Stores28▲ +12.0% YoY
Sales per store₩78.3M▼ -0.6% YoY

Reading this area Against a year earlier, estimated sales +11.3%, stores +12.0% and sales per store -0.6% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +121.4%
Stores±0.0%
Sales per store▲ +121.4%
Market size
Estimated sales (quarter)
₩2,193.8M
vs 2024Q4
+11.3%
Estimated transactions
64,778
Per-store economics
Estimated sales per store
₩78.3M
vs a year ago
-0.6%
Per transaction
₩34K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩990.8M – ₩2,790.1M
20212022202320242025
₩990.8M₩2,193.8M
Stores22 – 28
20212022202320242025
2828
Sales per store₩35.4M – ₩121.3M
20212022202320242025
₩35.4M₩78.3M
Openings0 – 3
20212022202320242025
02
Closings0 – 4
20212022202320242025
11
Franchise share4% – 18%
20212022202320242025
4%11%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +11.3%, stores YoY +12.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
28
vs a year ago
+12.0%
Franchise share
11% (3/28)
Movement
Openings (rate)
2 (7%)
Closings (rate)
1 (3%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩2,548.5M₩2,193.8M
Stores 2024 Q1 → 2025 Q4
2428
Sales per store 2024 Q1 → 2025 Q4
₩106.2M₩78.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–067%
  • 06–111%
  • 11–1417%
  • 14–176%
  • 17–2147%
  • 21–2421%
Age
  • 10s1%
  • 20s25%
  • 30s28%
  • 40s18%
  • 50s17%
  • 60+10%
Weekday / weekend
  • Weekday74%
  • Weekend26%
Day of week
  • Mon12%
  • Tue14%
  • Wed15%
  • Thu15%
  • Fri18%
  • Sat14%
  • Sun11%
Gender
  • Male62%
  • Female38%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,193.8M+11.3%28+12.0%₩78.3M-0.6%2111%Mixed
2025Q3₩1,894.1M-4.1%26+8.3%₩72.9M-11.5%2015%Possible crowding
2025Q2₩2,039.6M-11.8%250.0%₩81.6M-11.8%0112%Mixed
2025Q1₩2,021.6M-20.7%25+4.2%₩80.9M-23.8%0016%Possible crowding
2024Q4₩1,971.5M-29.3%25+8.7%₩78.9M-35.0%1016%Possible crowding
2024Q3₩1,975.7M-23.3%240.0%₩82.3M-23.3%0117%Mixed
2024Q2₩2,311.9M-12.8%25+4.2%₩92.5M-16.3%1016%Possible crowding
2024Q1₩2,548.5M+8.6%240.0%₩106.2M+8.6%1017%Growing
2023Q4₩2,790.1M+15.6%230.0%₩121.3M+15.6%0117%Growing
2023Q3₩2,575.3M+14.3%240.0%₩107.3M+14.3%0017%Growing
2023Q2₩2,650.6M+14.7%24-4.0%₩110.4M+19.5%0017%Mixed
2023Q1₩2,346.6M+58.3%24+4.3%₩97.8M+51.7%1017%Growing
2022Q4₩2,413.3M+38.7%23+4.5%₩104.9M+32.6%0117%Growing
2022Q3₩2,252.2M+72.2%24+4.3%₩93.8M+65.0%0117%Growing
2022Q2₩2,310.5M+93.6%250.0%₩92.4M+93.6%2016%Growing
2022Q1₩1,482.3M+49.6%23-17.9%₩64.4M+82.1%1017%Mixed
2021Q4₩1,740.5M22₩79.1M0118%
2021Q3₩1,308.1M23₩56.9M3317%
2021Q2₩1,193.5M25₩47.7M248%
2021Q1₩990.8M28₩35.4M014%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.