SEOUL COMMERCIAL AREA

신촌역(신촌역, 신촌로터리) Developed area

Seodaemun-gu (서대문구) 신촌동· Area 343,829 m² · Area code 3120094 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,067.9M▼ -18.0% YoY
Stores55±0.0% YoY
Sales per store₩37.6M▼ -18.0% YoY

Reading this area Against a year earlier, estimated sales -18.0%, stores 0.0% and sales per store -18.0% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -1.4%
Stores▲ +14.6%
Sales per store▼ -14.0%
Market size
Estimated sales (quarter)
₩2,067.9M
vs 2024Q4
-18.0%
Estimated transactions
75,380
Per-store economics
Estimated sales per store
₩37.6M
vs a year ago
-18.0%
Per transaction
₩27K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,726M – ₩3,825.1M
20212022202320242025
₩2,097.6M₩2,067.9M
Stores42 – 58
20212022202320242025
4855
Sales per store₩32.6M – ₩75.6M
20212022202320242025
₩43.7M₩37.6M
Openings0 – 7
20212022202320242025
04
Closings0 – 7
20212022202320242025
32
Franchise share15% – 33%
20212022202320242025
27%16%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -18.0%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
55
vs a year ago
0.0%
Franchise share
16% (9/55)
Movement
Openings (rate)
4 (6%)
Closings (rate)
2 (3%)
Net store change
+2
Estimated sales 2024 Q1 → 2025 Q4
₩3,366.9M₩2,067.9M
Stores 2024 Q1 → 2025 Q4
5655
Sales per store 2024 Q1 → 2025 Q4
₩60.1M₩37.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–067%
  • 06–111%
  • 11–1427%
  • 14–1711%
  • 17–2143%
  • 21–2411%
Age
  • 10s2%
  • 20s36%
  • 30s27%
  • 40s14%
  • 50s15%
  • 60+6%
Weekday / weekend
  • Weekday71%
  • Weekend29%
Day of week
  • Mon12%
  • Tue15%
  • Wed16%
  • Thu14%
  • Fri14%
  • Sat16%
  • Sun13%
Gender
  • Male54%
  • Female46%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,067.9M-18.0%550.0%₩37.6M-18.0%4216%Mixed
2025Q3₩1,726M-29.1%53-3.6%₩32.6M-26.4%2217%Shrinking
2025Q2₩2,022M-28.1%53-1.9%₩38.2M-26.8%0017%Mixed
2025Q1₩1,986.3M-41.0%53-5.4%₩37.5M-37.7%0217%Shrinking
2024Q4₩2,522.6M-34.1%55-3.5%₩45.9M-31.7%5416%Shrinking
2024Q3₩2,434.8M-24.5%55-5.2%₩44.3M-20.4%3315%Shrinking
2024Q2₩2,813.4M-18.0%54-3.6%₩52.1M-15.0%1417%Shrinking
2024Q1₩3,366.9M+1.2%56+9.8%₩60.1M-7.8%0118%Possible crowding
2023Q4₩3,825.1M+3.3%57+16.3%₩67.1M-11.2%1318%Competition inflow
2023Q3₩3,225.5M+11.5%58+18.4%₩55.6M-5.8%3519%Competition inflow
2023Q2₩3,431.9M+24.3%56+21.7%₩61.3M+2.1%7227%Mixed
2023Q1₩3,326.3M+50.6%51+18.6%₩65.2M+26.9%6129%Growing
2022Q4₩3,702.9M+47.3%49+16.7%₩75.6M+26.2%1224%Growing
2022Q3₩2,892.9M+35.7%49+14.0%₩59M+19.1%5327%Growing
2022Q2₩2,761.8M+18.2%46+7.0%₩60M+10.5%3030%Growing
2022Q1₩2,209.4M+5.3%43-10.4%₩51.4M+17.6%2133%Mixed
2021Q4₩2,514.1M42₩59.9M2333%
2021Q3₩2,132.4M43₩49.6M1133%
2021Q2₩2,336.1M43₩54.3M3733%
2021Q1₩2,097.6M48₩43.7M0327%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.