SEOUL COMMERCIAL AREA

신촌역(신촌역, 신촌로터리) 발달상권

서대문구신촌동· Area 343,829 m² · Area code 3120094 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

제과점 2025 Q4 · Seoul data

Estimated sales (quarter)₩558.8M▼ -1.6% YoY
Stores14▼ -6.7% YoY
Sales per store₩39.9M▲ +5.4% YoY

Reading this area Stores fell 6.7% from a year earlier while estimated sales held at -1.6%, so sales per store rose 5.4%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -1.6%
Stores▼ -6.7%
Sales per store▲ +5.4%
Market size
Estimated sales (quarter)
₩558.8M
vs 2024Q4
-1.6%
Estimated transactions
60,319
Per-store economics
Estimated sales per store
₩39.9M
vs a year ago
+5.4%
Per transaction
₩9K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩498.7M – ₩638.1M
20212022202320242025
₩567.8M₩558.8M
Stores13 – 16
20212022202320242025
1514
Sales per store₩33.2M – ₩44.8M
20212022202320242025
₩37.9M₩39.9M
Openings0 – 3
20212022202320242025
10
Closings0 – 4
20212022202320242025
00
Franchise share20% – 62%
20212022202320242025
53%21%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -1.6%, stores YoY -6.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
14
vs a year ago
-6.7%
Franchise share
21% (3/14)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩554.8M₩558.8M
Stores 2024 Q1 → 2025 Q4
1314
Sales per store 2024 Q1 → 2025 Q4
₩42.7M₩39.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1118%
  • 11–1422%
  • 14–1721%
  • 17–2132%
  • 21–246%
Age
  • 10s2%
  • 20s29%
  • 30s20%
  • 40s16%
  • 50s17%
  • 60+17%
Weekday / weekend
  • Weekday73%
  • Weekend27%
Day of week
  • Mon11%
  • Tue16%
  • Wed18%
  • Thu15%
  • Fri13%
  • Sat15%
  • Sun12%
Gender
  • Male35%
  • Female65%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩558.8M-1.6%14-6.7%₩39.9M+5.4%0021%Possible recovery
2025Q3₩627.1M+18.4%140.0%₩44.8M+18.4%0021%Growing
2025Q2₩517.2M-7.4%140.0%₩36.9M-7.4%1221%Mixed
2025Q1₩498.7M-10.1%15+15.4%₩33.2M-22.1%0020%Possible crowding
2024Q4₩568M+8.8%15+15.4%₩37.9M-5.7%2220%Competition inflow
2024Q3₩529.6M+2.7%14+7.7%₩37.8M-4.6%0329%Possible crowding
2024Q2₩558.5M-1.1%14-12.5%₩39.9M+13.0%1150%Possible recovery
2024Q1₩554.8M+2.9%13-13.3%₩42.7M+18.8%0062%Possible recovery
2023Q4₩521.9M-15.1%13-7.1%₩40.1M-8.6%0062%Shrinking
2023Q3₩515.5M-3.3%13-13.3%₩39.7M+11.6%1462%Shrinking
2023Q2₩564.7M-11.5%16+6.7%₩35.3M-17.0%3250%Possible crowding
2023Q1₩539M-4.4%150.0%₩35.9M-4.4%2153%Mixed
2022Q4₩614.8M-3.4%14-6.7%₩43.9M+3.5%2257%Shrinking
2022Q3₩533.1M-10.5%15-6.3%₩35.5M-4.5%1147%Shrinking
2022Q2₩638.1M+2.8%150.0%₩42.5M+2.8%0047%Mixed
2022Q1₩563.6M-0.7%150.0%₩37.6M-0.7%1247%Mixed
2021Q4₩636.4M15₩42.4M0153%
2021Q3₩595.4M16₩37.2M1150%
2021Q2₩620.6M15₩41.4M2160%
2021Q1₩567.8M15₩37.9M1053%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.