SEOUL COMMERCIAL AREA

신촌역(신촌역, 신촌로터리) Developed area

Seodaemun-gu (서대문구) 신촌동· Area 343,829 m² · Area code 3120094 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

반찬가게 2025 Q4 · Seoul data

Estimated sales (quarter)₩269.8M▼ -60.4% YoY
Stores10▼ -16.7% YoY
Sales per store₩27M▼ -52.5% YoY

Reading this area Estimated sales fell 60.4% from a year earlier and stores fell 16.7%. Sales per store are down 52.5%. (vs a year earlier: Sales↓ · Stores↓ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +95.5%
Stores▼ -37.5%
Sales per store▲ +212.7%
Market size
Estimated sales (quarter)
₩269.8M
vs 2024Q4
-60.4%
Estimated transactions
44,737
Per-store economics
Estimated sales per store
₩27M
vs a year ago
-52.5%
Per transaction
₩6K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩138M – ₩681.8M
20212022202320242025
₩138M₩269.8M
Stores10 – 16
20212022202320242025
1610
Sales per store₩8.6M – ₩61.4M
20212022202320242025
₩8.6M₩27M
Openings0 – 3
20212022202320242025
00
Closings0 – 2
20212022202320242025
10
Franchise share6% – 30%
20212022202320242025
6%30%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -60.4%, stores YoY -16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
-16.7%
Franchise share
30% (3/10)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩403.3M₩269.8M
Stores 2024 Q1 → 2025 Q4
1410
Sales per store 2024 Q1 → 2025 Q4
₩28.8M₩27M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1112%
  • 11–1435%
  • 14–1732%
  • 17–2118%
  • 21–242%
Age
  • 10s2%
  • 20s33%
  • 30s19%
  • 40s13%
  • 50s14%
  • 60+18%
Weekday / weekend
  • Weekday77%
  • Weekend23%
Day of week
  • Mon15%
  • Tue10%
  • Wed19%
  • Thu14%
  • Fri19%
  • Sat15%
  • Sun9%
Gender
  • Male44%
  • Female56%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩269.8M-60.4%10-16.7%₩27M-52.5%0030%Sales↓ · Stores↓ · Per store↓
2025Q3₩273M-43.9%10-23.1%₩27.3M-27.1%0030%Sales↓ · Stores↓ · Per store↓
2025Q2₩286.6M+9.5%10-28.6%₩28.7M+53.2%0030%Sales↑ · Stores↓ · Per store↑
2025Q1₩614M+52.2%10-28.6%₩61.4M+113.1%0230%Sales↑ · Stores↓ · Per store↑
2024Q4₩681.8M+163.3%12-14.3%₩56.8M+207.1%0125%Sales↑ · Stores↓ · Per store↑
2024Q3₩486.8M+89.7%130.0%₩37.4M+89.7%0123%Sales↑ · Stores→ · Per store↑
2024Q2₩261.8M-3.9%14+16.7%₩18.7M-17.6%1121%Sales↓ · Stores↑ · Per store↓
2024Q1₩403.3M+32.8%14+16.7%₩28.8M+13.8%0021%Sales↑ · Stores↑ · Per store↑
2023Q4₩259M-9.5%14+16.7%₩18.5M-22.4%1021%Sales↓ · Stores↑ · Per store↓
2023Q3₩256.7M-4.7%130.0%₩19.7M-4.7%1023%Sales↓ · Stores→ · Per store↓
2023Q2₩272.4M-11.2%12-20.0%₩22.7M+11.0%1125%Sales↓ · Stores↓ · Per store↑
2023Q1₩303.8M-9.2%12-20.0%₩25.3M+13.5%1025%Sales↓ · Stores↓ · Per store↑
2022Q4₩286.1M-21.3%12-25.0%₩23.8M+4.9%0117%Sales↓ · Stores↓ · Per store↑
2022Q3₩269.2M-15.1%13-13.3%₩20.7M-2.0%0215%Sales↓ · Stores↓ · Per store→
2022Q2₩306.8M+39.6%15-6.3%₩20.5M+48.9%0013%Sales↑ · Stores↓ · Per store↑
2022Q1₩334.6M+142.4%15-6.3%₩22.3M+158.6%0113%Sales↑ · Stores↓ · Per store↑
2021Q4₩363.7M16₩22.7M3213%
2021Q3₩317.1M15₩21.1M0113%
2021Q2₩219.9M16₩13.7M1013%
2021Q1₩138M16₩8.6M016%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.