SEOUL COMMERCIAL AREA

신촌역(신촌역, 신촌로터리) 발달상권

서대문구신촌동· Area 343,829 m² · Area code 3120094 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩9,716.5M▼ -1.4% YoY
Stores61▲ +1.7% YoY
Sales per store₩159.3M▼ -3.0% YoY

Reading this area Against a year earlier, estimated sales -1.4%, stores +1.7% and sales per store -3.0% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +29.9%
Stores▼ -7.6%
Sales per store▲ +40.5%
Market size
Estimated sales (quarter)
₩9,716.5M
vs 2024Q4
-1.4%
Estimated transactions
101,203
Per-store economics
Estimated sales per store
₩159.3M
vs a year ago
-3.0%
Per transaction
₩96K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩7,480M – ₩10,115.6M
20212022202320242025
₩7,480M₩9,716.5M
Stores60 – 66
20212022202320242025
6661
Sales per store₩113.3M – ₩167.4M
20212022202320242025
₩113.3M₩159.3M
Openings0 – 3
20212022202320242025
30
Closings0 – 5
20212022202320242025
20
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -1.4%, stores YoY +1.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
61
vs a year ago
+1.7%
Franchise share
0% (0/61)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩10,115.6M₩9,716.5M
Stores 2024 Q1 → 2025 Q4
6161
Sales per store 2024 Q1 → 2025 Q4
₩165.8M₩159.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1116%
  • 11–1431%
  • 14–1733%
  • 17–2119%
  • 21–242%
Age
  • 10s0%
  • 20s18%
  • 30s27%
  • 40s17%
  • 50s23%
  • 60+15%
Weekday / weekend
  • Weekday83%
  • Weekend17%
Day of week
  • Mon18%
  • Tue18%
  • Wed14%
  • Thu13%
  • Fri20%
  • Sat16%
  • Sun1%
Gender
  • Male37%
  • Female63%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩9,716.5M-1.4%61+1.7%₩159.3M-3.0%000%Mixed
2025Q3₩9,799M-0.6%61+1.7%₩160.6M-2.2%000%Mixed
2025Q2₩9,134.8M-9.4%61-1.6%₩149.8M-7.9%100%Mixed
2025Q1₩10,043.9M-0.7%60-1.6%₩167.4M+0.9%000%Mixed
2024Q4₩9,852.9M+3.9%60-1.6%₩164.2M+5.6%000%Growing
2024Q3₩9,860.1M+2.4%600.0%₩164.3M+2.4%020%Mixed
2024Q2₩10,081.1M+0.5%62+3.3%₩162.6M-2.8%100%Mixed
2024Q1₩10,115.6M+8.0%610.0%₩165.8M+8.0%110%Growing
2023Q4₩9,486.4M+3.4%610.0%₩155.5M+3.4%100%Growing
2023Q3₩9,633.6M+5.8%60-1.6%₩160.6M+7.6%000%Growing
2023Q2₩10,033.8M+11.2%60-9.1%₩167.2M+22.3%010%Mixed
2023Q1₩9,366.4M+6.4%61-6.2%₩153.5M+13.4%000%Mixed
2022Q4₩9,178.9M+12.3%61-6.2%₩150.5M+19.7%110%Mixed
2022Q3₩9,104.2M+11.7%61-7.6%₩149.2M+20.8%050%Mixed
2022Q2₩9,024.7M+7.1%660.0%₩136.7M+7.1%100%Growing
2022Q1₩8,801.4M+17.7%65-1.5%₩135.4M+19.5%000%Growing
2021Q4₩8,170.9M65₩125.7M010%
2021Q3₩8,152M66₩123.5M110%
2021Q2₩8,429.5M66₩127.7M000%
2021Q1₩7,480M66₩113.3M320%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.