SEOUL COMMERCIAL AREA

신촌역(신촌역, 신촌로터리) Developed area

Seodaemun-gu (서대문구) 신촌동· Area 343,829 m² · Area code 3120094 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반교습학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩850.3M▼ -4.3% YoY
Stores41▼ -6.8% YoY
Sales per store₩20.7M▲ +2.7% YoY

Reading this area Estimated sales fell 4.3% from a year earlier and stores fell 6.8%. Sales per store are about the same at +2.7%. (vs a year earlier: Sales↓ · Stores↓ · Per store→)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -4.7%
Stores▲ +115.8%
Sales per store▼ -55.8%
Market size
Estimated sales (quarter)
₩850.3M
vs 2024Q4
-4.3%
Estimated transactions
3,069
Per-store economics
Estimated sales per store
₩20.7M
vs a year ago
+2.7%
Per transaction
₩277K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩811M – ₩906M
20212022202320242025
₩892.5M₩850.3M
Stores19 – 44
20212022202320242025
1941
Sales per store₩18.5M – ₩47M
20212022202320242025
₩47M₩20.7M
Openings0 – 5
20212022202320242025
10
Closings0 – 2
20212022202320242025
01
Franchise share7% – 11%
20212022202320242025
11%7%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -4.3%, stores YoY -6.8%.

Competition change stores, openings, closings, franchise
Competition
Stores
41
vs a year ago
-6.8%
Franchise share
7% (3/41)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (2%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩899.6M₩850.3M
Stores 2024 Q1 → 2025 Q4
3841
Sales per store 2024 Q1 → 2025 Q4
₩23.7M₩20.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1125%
  • 11–1422%
  • 14–1726%
  • 17–2125%
  • 21–243%
Age
  • 10s1%
  • 20s25%
  • 30s6%
  • 40s8%
  • 50s55%
  • 60+5%
Weekday / weekend
  • Weekday86%
  • Weekend14%
Day of week
  • Mon23%
  • Tue19%
  • Wed12%
  • Thu13%
  • Fri18%
  • Sat12%
  • Sun2%
Gender
  • Male41%
  • Female59%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩850.3M-4.3%41-6.8%₩20.7M+2.7%017%Sales↓ · Stores↓ · Per store→
2025Q3₩888.1M+8.9%42-4.5%₩21.1M+14.1%017%Sales↑ · Stores↓ · Per store↑
2025Q2₩891.2M-0.6%430.0%₩20.7M-0.6%127%Sales→ · Stores→ · Per store→
2025Q1₩885.1M-1.6%44+15.8%₩20.1M-15.0%007%Sales→ · Stores↑ · Per store↓
2024Q4₩888.1M+1.4%44+18.9%₩20.2M-14.7%117%Sales→ · Stores↑ · Per store↓
2024Q3₩815.7M-4.2%44+29.4%₩18.5M-26.0%217%Sales↓ · Stores↑ · Per store↓
2024Q2₩896.9M+1.1%43+34.4%₩20.9M-24.7%507%Sales→ · Stores↑ · Per store↓
2024Q1₩899.6M+0.6%38+26.7%₩23.7M-20.6%218%Sales→ · Stores↑ · Per store↓
2023Q4₩875.4M+3.5%37+37.0%₩23.7M-24.5%308%Sales↑ · Stores↑ · Per store↓
2023Q3₩851.3M+5.0%34+47.8%₩25M-29.0%209%Sales↑ · Stores↑ · Per store↓
2023Q2₩887M+0.6%32+45.5%₩27.7M-30.9%209%Sales→ · Stores↑ · Per store↓
2023Q1₩894.6M+5.4%30+36.4%₩29.8M-22.7%5110%Sales↑ · Stores↑ · Per store↓
2022Q4₩845.8M-2.0%27+28.6%₩31.3M-23.8%407%Sales→ · Stores↑ · Per store↓
2022Q3₩811M-10.5%23+9.5%₩35.3M-18.3%329%Sales↓ · Stores↑ · Per store↓
2022Q2₩882M-2.6%22+4.8%₩40.1M-7.0%009%Sales→ · Stores↑ · Per store↓
2022Q1₩848.9M-4.9%22+15.8%₩38.6M-17.9%219%Sales↓ · Stores↑ · Per store↓
2021Q4₩863.1M21₩41.1M0010%
2021Q3₩906M21₩43.1M0010%
2021Q2₩905.2M21₩43.1M2010%
2021Q1₩892.5M19₩47M1011%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.