SEOUL COMMERCIAL AREA

신촌역(신촌역, 신촌로터리) 발달상권

서대문구신촌동· Area 343,829 m² · Area code 3120094 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

노래방 2025 Q4 · Seoul data

Estimated sales (quarter)₩419.6M▼ -8.7% YoY
Stores28▼ -9.7% YoY
Sales per store₩15M▲ +1.1% YoY

Reading this area Estimated sales fell 8.7% from a year earlier and stores fell 9.7%. Sales per store are about the same at +1.1%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +165.2%
Stores▼ -30.0%
Sales per store▲ +278.9%
Market size
Estimated sales (quarter)
₩419.6M
vs 2024Q4
-8.7%
Estimated transactions
50,140
Per-store economics
Estimated sales per store
₩15M
vs a year ago
+1.1%
Per transaction
₩8K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩150.5M – ₩532M
20212022202320242025
₩158.2M₩419.6M
Stores28 – 40
20212022202320242025
4028
Sales per store₩4M – ₩15.4M
20212022202320242025
₩4M₩15M
Openings0 – 4
20212022202320242025
02
Closings0 – 4
20212022202320242025
23
Franchise share8% – 11%
20212022202320242025
8%11%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -8.7%, stores YoY -9.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
28
vs a year ago
-9.7%
Franchise share
11% (3/28)
Movement
Openings (rate)
2 (7%)
Closings (rate)
3 (10%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩458.4M₩419.6M
Stores 2024 Q1 → 2025 Q4
3228
Sales per store 2024 Q1 → 2025 Q4
₩14.3M₩15M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0627%
  • 06–111%
  • 11–144%
  • 14–178%
  • 17–2128%
  • 21–2432%
Age
  • 10s6%
  • 20s39%
  • 30s17%
  • 40s16%
  • 50s18%
  • 60+4%
Weekday / weekend
  • Weekday63%
  • Weekend37%
Day of week
  • Mon9%
  • Tue9%
  • Wed13%
  • Thu14%
  • Fri19%
  • Sat20%
  • Sun16%
Gender
  • Male61%
  • Female39%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩419.6M-8.7%28-9.7%₩15M+1.1%2311%Shrinking
2025Q3₩424.3M+0.2%29-6.5%₩14.6M+7.1%1110%Possible recovery
2025Q2₩415.2M-16.0%29-9.4%₩14.3M-7.3%0110%Shrinking
2025Q1₩394.2M-14.0%30-6.3%₩13.1M-8.3%0110%Shrinking
2024Q4₩459.4M-9.8%31-6.1%₩14.8M-4.0%0010%Shrinking
2024Q3₩423.5M-17.1%31-8.8%₩13.7M-9.0%1210%Shrinking
2024Q2₩494.1M-7.1%32-8.6%₩15.4M+1.6%009%Shrinking
2024Q1₩458.4M+1.2%32-15.8%₩14.3M+20.2%019%Possible recovery
2023Q4₩509.4M-0.4%33-10.8%₩15.4M+11.6%019%Possible recovery
2023Q3₩510.6M+8.2%340.0%₩15M+8.2%019%Growing
2023Q2₩532M+0.7%35-2.8%₩15.2M+3.6%039%Mixed
2023Q1₩452.9M+95.6%38+2.7%₩11.9M+90.4%108%Growing
2022Q4₩511.6M+43.3%370.0%₩13.8M+43.3%418%Growing
2022Q3₩471.9M+213.7%34-8.1%₩13.9M+241.3%029%Mixed
2022Q2₩528.2M+135.1%36-2.7%₩14.7M+141.7%018%Growing
2022Q1₩231.5M+46.3%37-7.5%₩6.3M+58.2%118%Mixed
2021Q4₩357.1M37₩9.7M228%
2021Q3₩150.5M37₩4.1M118%
2021Q2₩224.6M37₩6.1M148%
2021Q1₩158.2M40₩4M028%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.