SEOUL COMMERCIAL AREA

신촌역(신촌역, 신촌로터리) 발달상권

서대문구신촌동· Area 343,829 m² · Area code 3120094 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,043.7M▲ +11.4% YoY
Stores25▲ +13.6% YoY
Sales per store₩41.7M▼ -2.0% YoY

Reading this area Against a year earlier, estimated sales +11.4%, stores +13.6% and sales per store -2.0% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +20.2%
Stores▲ +4.2%
Sales per store▲ +15.4%
Market size
Estimated sales (quarter)
₩1,043.7M
vs 2024Q4
+11.4%
Estimated transactions
141,126
Per-store economics
Estimated sales per store
₩41.7M
vs a year ago
-2.0%
Per transaction
₩7K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩683.2M – ₩2,000M
20212022202320242025
₩868.3M₩1,043.7M
Stores19 – 26
20212022202320242025
2425
Sales per store₩31.3M – ₩87M
20212022202320242025
₩36.2M₩41.7M
Openings0 – 4
20212022202320242025
31
Closings0 – 4
20212022202320242025
23
Franchise share40% – 67%
20212022202320242025
50%44%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +11.4%, stores YoY +13.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
25
vs a year ago
+13.6%
Franchise share
44% (11/25)
Movement
Openings (rate)
1 (3%)
Closings (rate)
3 (8%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩1,004.6M₩1,043.7M
Stores 2024 Q1 → 2025 Q4
2125
Sales per store 2024 Q1 → 2025 Q4
₩47.8M₩41.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–116%
  • 11–1417%
  • 14–1717%
  • 17–2137%
  • 21–2421%
Age
  • 10s3%
  • 20s42%
  • 30s23%
  • 40s12%
  • 50s13%
  • 60+6%
Weekday / weekend
  • Weekday68%
  • Weekend32%
Day of week
  • Mon11%
  • Tue13%
  • Wed15%
  • Thu16%
  • Fri15%
  • Sat16%
  • Sun16%
Gender
  • Male37%
  • Female63%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,043.7M+11.4%25+13.6%₩41.7M-2.0%1344%Mixed
2025Q3₩999M+46.2%26+36.8%₩38.4M+6.9%2146%Growing
2025Q2₩970.8M+19.5%24+14.3%₩40.5M+4.5%1054%Growing
2025Q1₩846.6M-15.7%23+9.5%₩36.8M-23.1%1057%Possible crowding
2024Q4₩936.8M-31.4%22-4.3%₩42.6M-28.3%4059%Shrinking
2024Q3₩683.2M-64.1%19-20.8%₩36M-54.7%1463%Shrinking
2024Q2₩812.7M-59.4%21-8.7%₩38.7M-55.5%0162%Shrinking
2024Q1₩1,004.6M+8.2%21-16.0%₩47.8M+28.8%3367%Mixed
2023Q4₩1,366.5M+37.4%23-11.5%₩59.4M+55.4%0152%Mixed
2023Q3₩1,904.4M+99.1%24-4.0%₩79.4M+107.4%1050%Mixed
2023Q2₩2,000M+121.1%23-11.5%₩87M+150.0%1352%Mixed
2023Q1₩928.4M+14.0%25-3.8%₩37.1M+18.6%1148%Mixed
2022Q4₩994.3M-7.7%26+4.0%₩38.2M-11.2%4242%Possible crowding
2022Q3₩956.5M-0.7%250.0%₩38.3M-0.7%1440%Mixed
2022Q2₩904.4M-19.4%260.0%₩34.8M-19.4%1146%Mixed
2022Q1₩814M-6.3%26+8.3%₩31.3M-13.5%1046%Possible crowding
2021Q4₩1,076.8M25₩43.1M0048%
2021Q3₩963.5M25₩38.5M2348%
2021Q2₩1,122.2M26₩43.2M4246%
2021Q1₩868.3M24₩36.2M3250%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.