SEOUL COMMERCIAL AREA

신촌역(신촌역, 신촌로터리) Developed area

Seodaemun-gu (서대문구) 신촌동· Area 343,829 m² · Area code 3120094 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩16,905.5M▲ +1.0% YoY
Stores33▲ +3.1% YoY
Sales per store₩512.3M▼ -2.0% YoY

Reading this area Against a year earlier, estimated sales +1.0%, stores +3.1% and sales per store -2.0% do not read in one direction. (vs a year earlier: Sales→ · Stores↑ · Per store→)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +28.1%
Stores▲ +6.5%
Sales per store▲ +20.4%
Market size
Estimated sales (quarter)
₩16,905.5M
vs 2024Q4
+1.0%
Estimated transactions
299,025
Per-store economics
Estimated sales per store
₩512.3M
vs a year ago
-2.0%
Per transaction
₩57K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩13,192.3M – ₩17,243.3M
20212022202320242025
₩13,192.3M₩16,905.5M
Stores31 – 34
20212022202320242025
3133
Sales per store₩425.6M – ₩538M
20212022202320242025
₩425.6M₩512.3M
Openings0 – 2
20212022202320242025
20
Closings0 – 2
20212022202320242025
00
Franchise share9% – 10%
20212022202320242025
10%9%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +1.0%, stores YoY +3.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
33
vs a year ago
+3.1%
Franchise share
9% (3/33)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩16,587.9M₩16,905.5M
Stores 2024 Q1 → 2025 Q4
3333
Sales per store 2024 Q1 → 2025 Q4
₩502.7M₩512.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1120%
  • 11–1435%
  • 14–1736%
  • 17–2110%
  • 21–240%
Age
  • 10s0%
  • 20s4%
  • 30s11%
  • 40s20%
  • 50s24%
  • 60+41%
Weekday / weekend
  • Weekday95%
  • Weekend5%
Day of week
  • Mon22%
  • Tue22%
  • Wed19%
  • Thu18%
  • Fri14%
  • Sat4%
  • Sun0%
Gender
  • Male51%
  • Female49%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩16,905.5M+1.0%33+3.1%₩512.3M-2.0%009%Sales→ · Stores↑ · Per store→
2025Q3₩17,243.3M+4.3%330.0%₩522.5M+4.3%009%Sales↑ · Stores→ · Per store↑
2025Q2₩16,891.3M+0.7%33-2.9%₩511.9M+3.8%229%Sales→ · Stores→ · Per store↑
2025Q1₩16,579.7M-0.0%330.0%₩502.4M-0.0%109%Sales→ · Stores→ · Per store→
2024Q4₩16,731.4M-0.9%320.0%₩522.9M-0.9%019%Sales→ · Stores→ · Per store→
2024Q3₩16,524.7M-4.0%33+3.1%₩500.7M-6.9%129%Sales↓ · Stores↑ · Per store↓
2024Q2₩16,769.1M+1.5%34+3.0%₩493.2M-1.5%219%Sales→ · Stores↑ · Per store→
2024Q1₩16,587.9M+2.7%33+3.1%₩502.7M-0.5%109%Sales→ · Stores↑ · Per store→
2023Q4₩16,875.1M+7.7%32+3.2%₩527.3M+4.4%009%Sales↑ · Stores↑ · Per store↑
2023Q3₩17,214.9M+7.8%32+3.2%₩538M+4.4%019%Sales↑ · Stores↑ · Per store↑
2023Q2₩16,524.7M+2.1%33+3.1%₩500.7M-1.0%109%Sales→ · Stores↑ · Per store→
2023Q1₩16,159.6M+6.0%320.0%₩505M+6.0%219%Sales↑ · Stores→ · Per store↑
2022Q4₩15,661.9M+2.8%31-3.1%₩505.2M+6.1%0010%Sales→ · Stores↓ · Per store↑
2022Q3₩15,968.8M+2.1%31-3.1%₩515.1M+5.4%0110%Sales→ · Stores↓ · Per store↑
2022Q2₩16,191.8M+10.1%320.0%₩506M+10.1%009%Sales↑ · Stores→ · Per store↑
2022Q1₩15,250.1M+15.6%32+3.2%₩476.6M+12.0%009%Sales↑ · Stores↑ · Per store↑
2021Q4₩15,239.3M32₩476.2M009%
2021Q3₩15,639.8M32₩488.7M009%
2021Q2₩14,710M32₩459.7M109%
2021Q1₩13,192.3M31₩425.6M2010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.