SEOUL COMMERCIAL AREA

신촌역(신촌역, 신촌로터리) 발달상권

서대문구신촌동· Area 343,829 m² · Area code 3120094 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치과의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,179.3M▼ -15.5% YoY
Stores25▲ +4.2% YoY
Sales per store₩87.2M▼ -18.9% YoY

Reading this area Stores rose 4.2% from a year earlier while estimated sales stayed about the same (-15.5%), so sales per store fell 18.9%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +7.3%
Stores±0.0%
Sales per store▲ +7.3%
Market size
Estimated sales (quarter)
₩2,179.3M
vs 2024Q4
-15.5%
Estimated transactions
14,806
Per-store economics
Estimated sales per store
₩87.2M
vs a year ago
-18.9%
Per transaction
₩147K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,814.4M – ₩3,003.4M
20212022202320242025
₩2,031.1M₩2,179.3M
Stores24 – 26
20212022202320242025
2525
Sales per store₩72.2M – ₩125.1M
20212022202320242025
₩81.2M₩87.2M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -15.5%, stores YoY +4.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
25
vs a year ago
+4.2%
Franchise share
0% (0/25)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩2,533.8M₩2,179.3M
Stores 2024 Q1 → 2025 Q4
2525
Sales per store 2024 Q1 → 2025 Q4
₩101.4M₩87.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–118%
  • 11–1431%
  • 14–1735%
  • 17–2126%
  • 21–241%
Age
  • 10s0%
  • 20s17%
  • 30s22%
  • 40s14%
  • 50s21%
  • 60+25%
Weekday / weekend
  • Weekday88%
  • Weekend12%
Day of week
  • Mon17%
  • Tue20%
  • Wed10%
  • Thu19%
  • Fri22%
  • Sat11%
  • Sun1%
Gender
  • Male43%
  • Female57%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,179.3M-15.5%25+4.2%₩87.2M-18.9%000%Possible crowding
2025Q3₩1,878.1M-33.8%26+8.3%₩72.2M-38.9%100%Possible crowding
2025Q2₩2,536.2M-15.6%25+4.2%₩101.4M-18.9%000%Possible crowding
2025Q1₩2,849.5M+12.5%250.0%₩114M+12.5%100%Growing
2024Q4₩2,580.1M-0.3%24-4.0%₩107.5M+3.8%000%Possible recovery
2024Q3₩2,836.4M+41.9%240.0%₩118.2M+41.9%000%Growing
2024Q2₩3,003.4M+64.9%240.0%₩125.1M+64.9%010%Growing
2024Q1₩2,533.8M+21.1%250.0%₩101.4M+21.1%000%Growing
2023Q4₩2,588.9M+30.2%250.0%₩103.6M+30.2%100%Growing
2023Q3₩1,999.4M-0.8%24-4.0%₩83.3M+3.3%000%Possible recovery
2023Q2₩1,821.9M-21.6%24-4.0%₩75.9M-18.4%010%Shrinking
2023Q1₩2,092.8M-0.2%250.0%₩83.7M-0.2%000%Mixed
2022Q4₩1,988.2M-1.0%250.0%₩79.5M-1.0%000%Mixed
2022Q3₩2,015.3M+11.1%250.0%₩80.6M+11.1%000%Growing
2022Q2₩2,325.3M+27.5%250.0%₩93M+27.5%000%Growing
2022Q1₩2,097.8M+3.3%250.0%₩83.9M+3.3%000%Growing
2021Q4₩2,009M25₩80.4M000%
2021Q3₩1,814.4M25₩72.6M000%
2021Q2₩1,824.2M25₩73M000%
2021Q1₩2,031.1M25₩81.2M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.