SEOUL COMMERCIAL AREA

신촌역(신촌역, 신촌로터리) Developed area

Seodaemun-gu (서대문구) 신촌동· Area 343,829 m² · Area code 3120094 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

당구장 2025 Q4 · Seoul data

Estimated sales (quarter)₩161.4M▲ +5.1% YoY
Stores18▼ -10.0% YoY
Sales per store₩9M▲ +16.8% YoY

Reading this area Against a year earlier, estimated sales +5.1%, stores -10.0% and sales per store +16.8% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +104.9%
Stores▼ -14.3%
Sales per store▲ +139.1%
Market size
Estimated sales (quarter)
₩161.4M
vs 2024Q4
+5.1%
Estimated transactions
12,946
Per-store economics
Estimated sales per store
₩9M
vs a year ago
+16.8%
Per transaction
₩12K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩78.8M – ₩187.1M
20212022202320242025
₩78.8M₩161.4M
Stores18 – 25
20212022202320242025
2118
Sales per store₩3.8M – ₩9.4M
20212022202320242025
₩3.8M₩9M
Openings0 – 3
20212022202320242025
31
Closings0 – 5
20212022202320242025
01
Franchise share0% – 5%
20212022202320242025
5%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +5.1%, stores YoY -10.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
18
vs a year ago
-10.0%
Franchise share
0% (0/18)
Movement
Openings (rate)
1 (6%)
Closings (rate)
1 (6%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩155.8M₩161.4M
Stores 2024 Q1 → 2025 Q4
2018
Sales per store 2024 Q1 → 2025 Q4
₩7.8M₩9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0619%
  • 06–114%
  • 11–145%
  • 14–1716%
  • 17–2134%
  • 21–2422%
Age
  • 10s4%
  • 20s19%
  • 30s20%
  • 40s20%
  • 50s19%
  • 60+18%
Weekday / weekend
  • Weekday68%
  • Weekend32%
Day of week
  • Mon11%
  • Tue11%
  • Wed16%
  • Thu15%
  • Fri14%
  • Sat17%
  • Sun15%
Gender
  • Male86%
  • Female14%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩161.4M+5.1%18-10.0%₩9M+16.8%110%Mixed
2025Q3₩164M-12.4%19-5.0%₩8.6M-7.7%120%Shrinking
2025Q2₩150.9M-9.9%200.0%₩7.5M-9.9%000%Mixed
2025Q1₩162.1M+4.0%200.0%₩8.1M+4.0%000%Growing
2024Q4₩153.6M+17.6%200.0%₩7.7M+17.6%000%Growing
2024Q3₩187.1M+34.0%200.0%₩9.4M+34.0%000%Growing
2024Q2₩167.6M+14.6%20-13.0%₩8.4M+31.8%000%Mixed
2024Q1₩155.8M+29.3%20-9.1%₩7.8M+42.3%230%Mixed
2023Q4₩130.6M+24.9%20-9.1%₩6.5M+37.4%005%Mixed
2023Q3₩139.7M+21.5%20-16.7%₩7M+45.7%255%Mixed
2023Q2₩146.2M+26.1%23-8.0%₩6.4M+37.1%104%Mixed
2023Q1₩120.5M+22.3%22-8.3%₩5.5M+33.4%005%Mixed
2022Q4₩104.6M-17.6%22-8.3%₩4.8M-10.2%025%Shrinking
2022Q3₩115M-4.8%24+14.3%₩4.8M-16.7%014%Possible crowding
2022Q2₩115.9M+17.6%25+19.0%₩4.6M-1.2%214%Mixed
2022Q1₩98.5M+25.0%24+14.3%₩4.1M+9.4%114%Growing
2021Q4₩127M24₩5.3M304%
2021Q3₩120.8M21₩5.8M005%
2021Q2₩98.5M21₩4.7M115%
2021Q1₩78.8M21₩3.8M305%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.