SEOUL COMMERCIAL AREA

녹두거리(대학동) 발달상권

관악구대학동· Area 117,372 m² · Area code 3120158 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,797.5M▼ -10.3% YoY
Stores54▼ -1.8% YoY
Sales per store₩51.8M▼ -8.7% YoY

Reading this area Against a year earlier, estimated sales -10.3%, stores -1.8% and sales per store -8.7% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +28.7%
Stores▲ +12.5%
Sales per store▲ +14.4%
Market size
Estimated sales (quarter)
₩2,797.5M
vs 2024Q4
-10.3%
Estimated transactions
128,048
Per-store economics
Estimated sales per store
₩51.8M
vs a year ago
-8.7%
Per transaction
₩22K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2,172.9M – ₩3,781.3M
20212022202320242025
₩2,172.9M₩2,797.5M
Stores44 – 55
20212022202320242025
4854
Sales per store₩44.9M – ₩84.2M
20212022202320242025
₩45.3M₩51.8M
Openings0 – 11
20212022202320242025
15
Closings0 – 6
20212022202320242025
25
Franchise share11% – 20%
20212022202320242025
15%11%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -10.3%, stores YoY -1.8%.

Competition change stores, openings, closings, franchise
Competition
Stores
54
vs a year ago
-1.8%
Franchise share
11% (6/54)
Movement
Openings (rate)
5 (8%)
Closings (rate)
5 (8%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩3,369.7M₩2,797.5M
Stores 2024 Q1 → 2025 Q4
5254
Sales per store 2024 Q1 → 2025 Q4
₩64.8M₩51.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–066%
  • 06–112%
  • 11–1430%
  • 14–179%
  • 17–2138%
  • 21–2415%
Age
  • 10s1%
  • 20s21%
  • 30s23%
  • 40s16%
  • 50s27%
  • 60+12%
Weekday / weekend
  • Weekday70%
  • Weekend30%
Day of week
  • Mon14%
  • Tue14%
  • Wed14%
  • Thu13%
  • Fri15%
  • Sat16%
  • Sun14%
Gender
  • Male68%
  • Female32%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,797.5M-10.3%54-1.8%₩51.8M-8.7%5511%Mixed
2025Q3₩3,103.6M-3.2%530.0%₩58.6M-3.2%2113%Mixed
2025Q2₩3,366.2M-10.5%52-1.9%₩64.7M-8.8%2313%Mixed
2025Q1₩2,779.4M-17.5%54+3.8%₩51.5M-20.6%2213%Possible crowding
2024Q4₩3,119.8M-9.4%55+12.2%₩56.7M-19.3%3311%Possible crowding
2024Q3₩3,205.8M-13.5%53+20.5%₩60.5M-28.2%0015%Possible crowding
2024Q2₩3,761.1M-0.5%53+17.8%₩71M-15.5%2215%Possible crowding
2024Q1₩3,369.7M+11.9%52+8.3%₩64.8M+3.3%8417%Growing
2023Q4₩3,443.6M+12.7%49+8.9%₩70.3M+3.5%6116%Growing
2023Q3₩3,706.6M+21.3%44-6.4%₩84.2M+29.5%3418%Mixed
2023Q2₩3,781.3M+27.0%45-10.0%₩84M+41.1%1518%Mixed
2023Q1₩3,012.4M+34.5%480.0%₩62.8M+34.5%5219%Growing
2022Q4₩3,056.4M+17.3%45-11.8%₩67.9M+32.9%3320%Mixed
2022Q3₩3,056.5M+19.7%47-9.6%₩65M+32.4%3615%Mixed
2022Q2₩2,977.2M+22.8%50-7.4%₩59.5M+32.6%2014%Mixed
2022Q1₩2,239.8M+3.1%480.0%₩46.7M+3.1%0315%Growing
2021Q4₩2,605.9M51₩51.1M3414%
2021Q3₩2,553.6M52₩49.1M3513%
2021Q2₩2,424.5M54₩44.9M11513%
2021Q1₩2,172.9M48₩45.3M1215%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.