SEOUL COMMERCIAL AREA

녹두거리(대학동) 발달상권

관악구대학동· Area 117,372 m² · Area code 3120158 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩639.1M▼ -17.2% YoY
Stores13±0.0% YoY
Sales per store₩49.2M▼ -17.2% YoY

Reading this area Against a year earlier, estimated sales -17.2%, stores 0.0% and sales per store -17.2% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +19.3%
Stores▲ +18.2%
Sales per store▲ +0.9%
Market size
Estimated sales (quarter)
₩639.1M
vs 2024Q4
-17.2%
Estimated transactions
63,428
Per-store economics
Estimated sales per store
₩49.2M
vs a year ago
-17.2%
Per transaction
₩10K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩505.3M – ₩949.6M
20212022202320242025
₩535.8M₩639.1M
Stores11 – 13
20212022202320242025
1113
Sales per store₩45.9M – ₩79.1M
20212022202320242025
₩48.7M₩49.2M
Openings0 – 3
20212022202320242025
01
Closings0 – 2
20212022202320242025
00
Franchise share33% – 55%
20212022202320242025
55%46%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -17.2%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
13
vs a year ago
0.0%
Franchise share
46% (6/13)
Movement
Openings (rate)
1 (5%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩826M₩639.1M
Stores 2024 Q1 → 2025 Q4
1213
Sales per store 2024 Q1 → 2025 Q4
₩68.8M₩49.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–116%
  • 11–1436%
  • 14–1715%
  • 17–2138%
  • 21–244%
Age
  • 10s1%
  • 20s23%
  • 30s27%
  • 40s16%
  • 50s21%
  • 60+12%
Weekday / weekend
  • Weekday76%
  • Weekend24%
Day of week
  • Mon14%
  • Tue13%
  • Wed19%
  • Thu16%
  • Fri13%
  • Sat13%
  • Sun11%
Gender
  • Male55%
  • Female45%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩639.1M-17.2%130.0%₩49.2M-17.2%1046%Mixed
2025Q3₩740.4M-3.2%12-7.7%₩61.7M+4.9%0050%Shrinking
2025Q2₩767.7M-11.4%12-7.7%₩64M-4.0%0050%Shrinking
2025Q1₩687M-16.8%13+8.3%₩52.8M-23.2%1146%Possible crowding
2024Q4₩772.1M-18.7%13+8.3%₩59.4M-24.9%0146%Possible crowding
2024Q3₩764.7M-13.5%13+8.3%₩58.8M-20.2%0054%Possible crowding
2024Q2₩866.7M+24.7%13+8.3%₩66.7M+15.1%2054%Growing
2024Q1₩826M+50.3%12+9.1%₩68.8M+37.8%3150%Growing
2023Q4₩949.6M+65.5%12+9.1%₩79.1M+51.7%2233%Growing
2023Q3₩884.6M+52.7%12+9.1%₩73.7M+39.9%1133%Growing
2023Q2₩695M+17.0%12+9.1%₩57.9M+7.3%2133%Growing
2023Q1₩549.4M+8.7%110.0%₩49.9M+8.7%0136%Growing
2022Q4₩573.8M+6.4%110.0%₩52.2M+6.4%0045%Growing
2022Q3₩579.5M+5.3%110.0%₩52.7M+5.3%0145%Growing
2022Q2₩594M+2.0%110.0%₩54M+2.0%1155%Mixed
2022Q1₩505.3M-5.7%110.0%₩45.9M-5.7%0055%Mixed
2021Q4₩539.4M11₩49M0055%
2021Q3₩550.4M11₩50M0055%
2021Q2₩582.4M11₩52.9M0055%
2021Q1₩535.8M11₩48.7M0055%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.