SEOUL COMMERCIAL AREA

녹두거리(대학동) 발달상권

관악구대학동· Area 117,372 m² · Area code 3120158 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

반찬가게 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,377M▲ +0.9% YoY
Stores7▲ +16.7% YoY
Sales per store₩196.7M▼ -13.5% YoY

Reading this area Stores rose 16.7% from a year earlier while estimated sales stayed about the same (+0.9%), so sales per store fell 13.5%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2022 Q1 → 2025 Q4
Estimated sales±0.0%
Stores▲ +133.3%
Sales per store▼ -57.1%
Market size
Estimated sales (quarter)
₩1,377M
vs 2024Q4
+0.9%
Estimated transactions
235,582
Per-store economics
Estimated sales per store
₩196.7M
vs a year ago
-13.5%
Per transaction
₩6K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩635M – ₩1,382.8M
20212022202320242025
₩1,377M
Stores2 – 7
20212022202320242025
27
Sales per store₩90.7M – ₩460.9M
20212022202320242025
₩196.7M
Openings0 – 3
20212022202320242025
01
Closings0 – 2
20212022202320242025
01
Franchise share0% – 33%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +0.9%, stores YoY +16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
+16.7%
Franchise share
0% (0/7)
Movement
Openings (rate)
1 (14%)
Closings (rate)
1 (14%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,377M₩1,377M
Stores 2024 Q1 → 2025 Q4
77
Sales per store 2024 Q1 → 2025 Q4
₩196.7M₩196.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–064%
  • 06–1111%
  • 11–1414%
  • 14–1717%
  • 17–2138%
  • 21–2417%
Age
  • 10s1%
  • 20s31%
  • 30s26%
  • 40s15%
  • 50s20%
  • 60+6%
Weekday / weekend
  • Weekday72%
  • Weekend28%
Day of week
  • Mon16%
  • Tue13%
  • Wed17%
  • Thu12%
  • Fri12%
  • Sat16%
  • Sun12%
Gender
  • Male42%
  • Female58%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,377M+0.9%7+16.7%₩196.7M-13.5%110%Possible crowding
2025Q3₩635M-53.9%7+16.7%₩90.7M-60.5%010%Possible crowding
2025Q2₩935.8M-32.0%7+16.7%₩133.7M-41.7%0014%Possible crowding
2025Q1₩1,009.1M-26.7%70.0%₩144.2M-26.7%1014%Mixed
2024Q4₩1,364.5M-0.9%6-14.3%₩227.4M+15.6%1117%Possible recovery
2024Q3₩1,377M0.0%6-14.3%₩229.5M+16.7%0017%Possible recovery
2024Q2₩1,377M0.0%6-14.3%₩229.5M+16.7%0217%Possible recovery
2024Q1₩1,377M0.0%7+16.7%₩196.7M-14.3%0029%Possible crowding
2023Q4₩1,377M0.0%7+40.0%₩196.7M-28.6%0029%Possible crowding
2023Q3₩1,377M0.0%7+133.3%₩196.7M-57.1%0029%Possible crowding
2023Q2₩1,377M-0.4%7+133.3%₩196.7M-57.3%1029%Possible crowding
2023Q1₩1,377M0.0%6+100.0%₩229.5M-50.0%2033%Possible crowding
2022Q4₩1,377M5+150.0%₩275.4M3120%
2022Q3₩1,377M3+50.0%₩459M0033%
2022Q2₩1,382.8M3+50.0%₩460.9M1033%
2022Q1₩1,377M3+50.0%₩459M100%
2021Q42000%
2021Q32000%
2021Q22000%
2021Q12000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.