SEOUL COMMERCIAL AREA

녹두거리(대학동) Developed area

Gwanak-gu (관악구) 대학동· Area 117,372 m² · Area code 3120158 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩586.2M▼ -9.7% YoY
Stores6▼ -14.3% YoY
Sales per store₩97.7M▲ +5.4% YoY

Reading this area Estimated sales fell 9.7% from a year earlier and stores fell 14.3%. Sales per store are up 5.4%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +20.9%
Stores▼ -40.0%
Sales per store▲ +101.5%
Market size
Estimated sales (quarter)
₩586.2M
vs 2024Q4
-9.7%
Estimated transactions
20,068
Per-store economics
Estimated sales per store
₩97.7M
vs a year ago
+5.4%
Per transaction
₩29K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩363.6M – ₩703.6M
20212022202320242025
₩484.8M₩586.2M
Stores6 – 12
20212022202320242025
106
Sales per store₩36.4M – ₩97.7M
20212022202320242025
₩48.5M₩97.7M
Openings0 – 2
20212022202320242025
01
Closings0 – 3
20212022202320242025
01
Franchise share8% – 29%
20212022202320242025
10%17%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -9.7%, stores YoY -14.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
-14.3%
Franchise share
17% (1/6)
Movement
Openings (rate)
1 (14%)
Closings (rate)
1 (14%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩609.7M₩586.2M
Stores 2024 Q1 → 2025 Q4
96
Sales per store 2024 Q1 → 2025 Q4
₩67.7M₩97.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0613%
  • 06–110%
  • 11–1414%
  • 14–173%
  • 17–2147%
  • 21–2423%
Age
  • 10s0%
  • 20s32%
  • 30s23%
  • 40s13%
  • 50s17%
  • 60+15%
Weekday / weekend
  • Weekday71%
  • Weekend29%
Day of week
  • Mon12%
  • Tue15%
  • Wed19%
  • Thu11%
  • Fri14%
  • Sat21%
  • Sun7%
Gender
  • Male70%
  • Female30%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩586.2M-9.7%6-14.3%₩97.7M+5.4%1117%Shrinking
2025Q3₩463.4M-20.2%6-25.0%₩77.2M+6.4%1317%Shrinking
2025Q2₩537.1M-21.2%7-22.2%₩76.7M+1.3%2029%Shrinking
2025Q1₩483M-20.8%6-33.3%₩80.5M+18.8%0117%Shrinking
2024Q4₩648.9M-7.8%7-22.2%₩92.7M+18.6%0114%Shrinking
2024Q3₩580.5M-3.4%8-20.0%₩72.6M+20.7%0113%Shrinking
2024Q2₩681.9M+25.3%9-18.2%₩75.8M+53.2%0011%Mixed
2024Q1₩609.7M+19.0%9-25.0%₩67.7M+58.7%0011%Mixed
2023Q4₩703.6M+37.6%9-18.2%₩78.2M+68.2%1211%Mixed
2023Q3₩601.1M+41.7%10-9.1%₩60.1M+55.9%1210%Mixed
2023Q2₩544.1M+18.6%11+10.0%₩49.5M+7.8%019%Growing
2023Q1₩512.3M+40.9%12+20.0%₩42.7M+17.4%218%Growing
2022Q4₩511.4M+4.7%11+10.0%₩46.5M-4.8%119%Competition inflow
2022Q3₩424.1M-6.4%11+10.0%₩38.6M-14.9%109%Possible crowding
2022Q2₩458.9M-22.4%10-9.1%₩45.9M-14.7%0010%Shrinking
2022Q1₩363.6M-25.0%100.0%₩36.4M-25.0%0010%Mixed
2021Q4₩488.6M10₩48.9M1110%
2021Q3₩453.1M10₩45.3M1210%
2021Q2₩591.4M11₩53.8M109%
2021Q1₩484.8M10₩48.5M0010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.