SEOUL COMMERCIAL AREA

녹두거리(대학동) 발달상권

관악구대학동· Area 117,372 m² · Area code 3120158 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

노래방 2025 Q4 · Seoul data

Estimated sales (quarter)₩195M▼ -4.3% YoY
Stores13±0.0% YoY
Sales per store₩15M▼ -4.3% YoY

Reading this area Against a year earlier, estimated sales -4.3%, stores 0.0% and sales per store -4.3% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +188.2%
Stores▼ -18.8%
Sales per store▲ +254.7%
Market size
Estimated sales (quarter)
₩195M
vs 2024Q4
-4.3%
Estimated transactions
21,913
Per-store economics
Estimated sales per store
₩15M
vs a year ago
-4.3%
Per transaction
₩9K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩50.5M – ₩318M
20212022202320242025
₩67.7M₩195M
Stores13 – 17
20212022202320242025
1613
Sales per store₩3.2M – ₩19.9M
20212022202320242025
₩4.2M₩15M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share6% – 8%
20212022202320242025
6%8%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -4.3%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
13
vs a year ago
0.0%
Franchise share
8% (1/13)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩194.3M₩195M
Stores 2024 Q1 → 2025 Q4
1413
Sales per store 2024 Q1 → 2025 Q4
₩13.9M₩15M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0639%
  • 06–110%
  • 11–141%
  • 14–172%
  • 17–2119%
  • 21–2438%
Age
  • 10s2%
  • 20s21%
  • 30s25%
  • 40s22%
  • 50s24%
  • 60+6%
Weekday / weekend
  • Weekday60%
  • Weekend40%
Day of week
  • Mon7%
  • Tue15%
  • Wed11%
  • Thu14%
  • Fri13%
  • Sat21%
  • Sun19%
Gender
  • Male76%
  • Female24%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩195M-4.3%130.0%₩15M-4.3%008%Mixed
2025Q3₩218.2M+15.0%13-7.1%₩16.8M+23.8%008%Mixed
2025Q2₩210.4M-12.3%13-7.1%₩16.2M-5.6%018%Shrinking
2025Q1₩184M-5.3%140.0%₩13.1M-5.3%107%Mixed
2024Q4₩203.9M-19.8%13-7.1%₩15.7M-13.7%018%Shrinking
2024Q3₩189.8M-33.3%14-6.7%₩13.6M-28.6%007%Shrinking
2024Q2₩240M-24.5%14-12.5%₩17.1M-13.8%117%Shrinking
2024Q1₩194.3M-33.5%14-12.5%₩13.9M-24.1%007%Shrinking
2023Q4₩254.3M-6.5%14-12.5%₩18.2M+6.8%017%Shrinking
2023Q3₩284.6M+9.5%15-11.8%₩19M+24.1%017%Mixed
2023Q2₩318M+27.6%16-5.9%₩19.9M+35.5%006%Mixed
2023Q1₩292.4M+364.3%16-5.9%₩18.3M+393.3%116%Mixed
2022Q4₩272.1M+26.0%16-5.9%₩17M+33.9%016%Mixed
2022Q3₩259.9M+414.6%17+6.3%₩15.3M+384.3%116%Growing
2022Q2₩249.3M+121.4%17+6.3%₩14.7M+108.4%006%Growing
2022Q1₩63M-6.9%17+6.3%₩3.7M-12.4%006%Possible crowding
2021Q4₩215.9M17₩12.7M106%
2021Q3₩50.5M16₩3.2M006%
2021Q2₩112.6M16₩7M116%
2021Q1₩67.7M16₩4.2M006%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.