SEOUL COMMERCIAL AREA

녹두거리(대학동) 발달상권

관악구대학동· Area 117,372 m² · Area code 3120158 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반교습학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩470.8M▲ +60.6% YoY
Stores20▼ -9.1% YoY
Sales per store₩23.5M▲ +76.7% YoY

Reading this area Against a year earlier, estimated sales +60.6%, stores -9.1% and sales per store +76.7% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -73.3%
Stores▼ -9.1%
Sales per store▼ -70.6%
Market size
Estimated sales (quarter)
₩470.8M
vs 2024Q4
+60.6%
Estimated transactions
1,804
Per-store economics
Estimated sales per store
₩23.5M
vs a year ago
+76.7%
Per transaction
₩261K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩173.6M – ₩3,345.9M
20212022202320242025
₩1,762.8M₩470.8M
Stores20 – 22
20212022202320242025
2220
Sales per store₩8.3M – ₩152.1M
20212022202320242025
₩80.1M₩23.5M
Openings0 – 2
20212022202320242025
11
Closings0 – 2
20212022202320242025
12
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +60.6%, stores YoY -9.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
20
vs a year ago
-9.1%
Franchise share
0% (0/20)
Movement
Openings (rate)
1 (5%)
Closings (rate)
2 (10%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩941.7M₩470.8M
Stores 2024 Q1 → 2025 Q4
2220
Sales per store 2024 Q1 → 2025 Q4
₩42.8M₩23.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1130%
  • 11–1436%
  • 14–1714%
  • 17–2120%
  • 21–240%
Age
  • 10s0%
  • 20s11%
  • 30s19%
  • 40s2%
  • 50s49%
  • 60+18%
Weekday / weekend
  • Weekday62%
  • Weekend38%
Day of week
  • Mon22%
  • Tue3%
  • Wed5%
  • Thu24%
  • Fri8%
  • Sat32%
  • Sun6%
Gender
  • Male38%
  • Female62%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩470.8M+60.6%20-9.1%₩23.5M+76.7%120%Mixed
2025Q3₩785.9M+19.3%21-4.5%₩37.4M+25.0%000%Mixed
2025Q2₩929.7M+364.2%21-4.5%₩44.3M+386.3%000%Mixed
2025Q1₩173.6M-81.6%21-4.5%₩8.3M-80.7%010%Shrinking
2024Q4₩293.1M-27.4%22+10.0%₩13.3M-34.0%000%Possible crowding
2024Q3₩658.8M-37.8%22+10.0%₩29.9M-43.5%110%Possible crowding
2024Q2₩200.3M-92.3%220.0%₩9.1M-92.3%000%Mixed
2024Q1₩941.7M-6.4%220.0%₩42.8M-6.4%200%Mixed
2023Q4₩403.9M-48.2%20-9.1%₩20.2M-43.0%000%Shrinking
2023Q3₩1,059.9M+235.4%20-9.1%₩53M+268.9%020%Mixed
2023Q2₩2,614M+24.4%220.0%₩118.8M+24.4%000%Growing
2023Q1₩1,005.9M-24.8%220.0%₩45.7M-24.8%000%Mixed
2022Q4₩779.1M+197.8%220.0%₩35.4M+197.8%000%Growing
2022Q3₩316M-37.5%220.0%₩14.4M-37.5%000%Mixed
2022Q2₩2,101.8M-37.2%220.0%₩95.5M-37.2%000%Mixed
2022Q1₩1,336.7M-24.2%220.0%₩60.8M-24.2%000%Mixed
2021Q4₩261.6M22₩11.9M000%
2021Q3₩506M22₩23M000%
2021Q2₩3,345.9M22₩152.1M220%
2021Q1₩1,762.8M22₩80.1M110%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.