SEOUL COMMERCIAL AREA

녹두거리(대학동) 발달상권

관악구대학동· Area 117,372 m² · Area code 3120158 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

중식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩20M▼ -74.8% YoY
Stores6▼ -14.3% YoY
Sales per store₩3.3M▼ -70.6% YoY

Reading this area Estimated sales fell 74.8% from a year earlier and stores fell 14.3%. Sales per store are down 70.6%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -87.7%
Stores±0.0%
Sales per store▼ -87.7%
Market size
Estimated sales (quarter)
₩20M
vs 2024Q4
-74.8%
Estimated transactions
1,359
Per-store economics
Estimated sales per store
₩3.3M
vs a year ago
-70.6%
Per transaction
₩15K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩20M – ₩162.8M
20212022202320242025
₩162.8M₩20M
Stores6 – 8
20212022202320242025
66
Sales per store₩3.3M – ₩27.1M
20212022202320242025
₩27.1M₩3.3M
Openings0 – 2
20212022202320242025
01
Closings0 – 1
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -74.8%, stores YoY -14.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
-14.3%
Franchise share
0% (0/6)
Movement
Openings (rate)
1 (17%)
Closings (rate)
1 (17%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩110.1M₩20M
Stores 2024 Q1 → 2025 Q4
86
Sales per store 2024 Q1 → 2025 Q4
₩13.8M₩3.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1423%
  • 14–1717%
  • 17–2155%
  • 21–245%
Age
  • 10s3%
  • 20s51%
  • 30s21%
  • 40s8%
  • 50s14%
  • 60+3%
Weekday / weekend
  • Weekday81%
  • Weekend19%
Day of week
  • Mon6%
  • Tue14%
  • Wed17%
  • Thu28%
  • Fri16%
  • Sat8%
  • Sun11%
Gender
  • Male46%
  • Female54%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩20M-74.8%6-14.3%₩3.3M-70.6%110%Shrinking
2025Q3₩45.8M-48.4%6-14.3%₩7.6M-39.7%000%Shrinking
2025Q2₩52.7M-56.8%6-14.3%₩8.8M-49.7%010%Shrinking
2025Q1₩79.4M-27.9%7-12.5%₩11.3M-17.6%000%Shrinking
2024Q4₩79.5M-32.1%70.0%₩11.4M-32.1%000%Mixed
2024Q3₩88.7M-27.3%70.0%₩12.7M-27.3%000%Mixed
2024Q2₩122M+19.8%70.0%₩17.4M+19.8%010%Growing
2024Q1₩110.1M-3.8%8+33.3%₩13.8M-27.9%210%Possible crowding
2023Q4₩117.1M-2.3%7+16.7%₩16.7M-16.3%000%Possible crowding
2023Q3₩121.9M+31.2%70.0%₩17.4M+31.2%000%Growing
2023Q2₩101.9M+24.1%70.0%₩14.6M+24.1%100%Growing
2023Q1₩114.4M+0.0%6-14.3%₩19.1M+16.7%000%Possible recovery
2022Q4₩119.9M-12.1%6-14.3%₩20M+2.5%010%Shrinking
2022Q3₩93M-33.8%7+16.7%₩13.3M-43.2%000%Possible crowding
2022Q2₩82.1M-45.6%7+16.7%₩11.7M-53.4%110%Possible crowding
2022Q1₩114.4M-29.7%7+16.7%₩16.3M-39.8%000%Possible crowding
2021Q4₩136.4M7₩19.5M100%
2021Q3₩140.3M6₩23.4M000%
2021Q2₩150.9M6₩25.2M000%
2021Q1₩162.8M6₩27.1M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.