SEOUL COMMERCIAL AREA

녹두거리(대학동) 발달상권

관악구대학동· Area 117,372 m² · Area code 3120158 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩523.1M▲ +5.0% YoY
Stores5▼ -16.7% YoY
Sales per store₩104.6M▲ +26.0% YoY

Reading this area Against a year earlier, estimated sales +5.0%, stores -16.7% and sales per store +26.0% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +22.0%
Stores▼ -28.6%
Sales per store▲ +70.8%
Market size
Estimated sales (quarter)
₩523.1M
vs 2024Q4
+5.0%
Estimated transactions
46,768
Per-store economics
Estimated sales per store
₩104.6M
vs a year ago
+26.0%
Per transaction
₩11K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩428.7M – ₩589.8M
20212022202320242025
₩428.7M₩523.1M
Stores5 – 8
20212022202320242025
75
Sales per store₩59.3M – ₩104.6M
20212022202320242025
₩61.2M₩104.6M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share100% – 220%
20212022202320242025
114%220%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +5.0%, stores YoY -16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
-16.7%
Franchise share
220% (11/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (6%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩545.9M₩523.1M
Stores 2024 Q1 → 2025 Q4
75
Sales per store 2024 Q1 → 2025 Q4
₩78M₩104.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–113%
  • 11–1426%
  • 14–1715%
  • 17–2141%
  • 21–2414%
Age
  • 10s2%
  • 20s24%
  • 30s26%
  • 40s17%
  • 50s20%
  • 60+11%
Weekday / weekend
  • Weekday73%
  • Weekend27%
Day of week
  • Mon12%
  • Tue14%
  • Wed15%
  • Thu14%
  • Fri17%
  • Sat15%
  • Sun13%
Gender
  • Male64%
  • Female36%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩523.1M+5.0%5-16.7%₩104.6M+26.0%01220%Mixed
2025Q3₩549.2M+3.7%60.0%₩91.5M+3.7%00183%Growing
2025Q2₩528M-6.6%6-14.3%₩88M+9.0%11183%Shrinking
2025Q1₩467.6M-14.3%6-14.3%₩77.9M-0.1%11183%Shrinking
2024Q4₩498.3M-4.4%6-14.3%₩83.1M+11.5%11183%Shrinking
2024Q3₩529.6M-4.5%6-25.0%₩88.3M+27.3%11183%Shrinking
2024Q2₩565.4M-4.1%7-12.5%₩80.8M+9.6%00143%Shrinking
2024Q1₩545.9M+10.2%70.0%₩78M+10.2%00143%Growing
2023Q4₩521.5M+0.8%7-12.5%₩74.5M+15.2%11143%Possible recovery
2023Q3₩554.8M-2.9%80.0%₩69.4M-2.9%01113%Mixed
2023Q2₩589.8M+9.5%80.0%₩73.7M+9.5%20125%Growing
2023Q1₩495.4M+4.4%7-12.5%₩70.8M+19.3%01129%Mixed
2022Q4₩517.2M+2.5%80.0%₩64.6M+2.5%10113%Mixed
2022Q3₩571.2M+4.5%80.0%₩71.4M+4.5%00100%Growing
2022Q2₩538.8M+0.1%80.0%₩67.4M+0.1%00100%Mixed
2022Q1₩474.5M+10.7%8+14.3%₩59.3M-3.2%00100%Competition inflow
2021Q4₩504.4M8₩63.1M00100%
2021Q3₩546.8M8₩68.3M00100%
2021Q2₩538.2M8₩67.3M10100%
2021Q1₩428.7M7₩61.2M00114%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.