SEOUL COMMERCIAL AREA

녹두거리(대학동) 발달상권

관악구대학동· Area 117,372 m² · Area code 3120158 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,212.8M▲ +0.7% YoY
Stores16±0.0% YoY
Sales per store₩138.3M▲ +0.7% YoY

Reading this area Against a year earlier, estimated sales +0.7%, stores 0.0% and sales per store +0.7% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +35.3%
Stores▲ +14.3%
Sales per store▲ +18.4%
Market size
Estimated sales (quarter)
₩2,212.8M
vs 2024Q4
+0.7%
Estimated transactions
107,989
Per-store economics
Estimated sales per store
₩138.3M
vs a year ago
+0.7%
Per transaction
₩20K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,370.9M – ₩2,410M
20212022202320242025
₩1,635.7M₩2,212.8M
Stores13 – 17
20212022202320242025
1416
Sales per store₩97.9M – ₩160.7M
20212022202320242025
₩116.8M₩138.3M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +0.7%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
16
vs a year ago
0.0%
Franchise share
0% (0/16)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,933.8M₩2,212.8M
Stores 2024 Q1 → 2025 Q4
1516
Sales per store 2024 Q1 → 2025 Q4
₩128.9M₩138.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1129%
  • 11–1436%
  • 14–1727%
  • 17–219%
  • 21–240%
Age
  • 10s0%
  • 20s11%
  • 30s22%
  • 40s17%
  • 50s22%
  • 60+28%
Weekday / weekend
  • Weekday86%
  • Weekend14%
Day of week
  • Mon21%
  • Tue18%
  • Wed18%
  • Thu12%
  • Fri17%
  • Sat14%
  • Sun0%
Gender
  • Male54%
  • Female46%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,212.8M+0.7%160.0%₩138.3M+0.7%000%Mixed
2025Q3₩1,885.3M+1.3%160.0%₩117.8M+1.3%000%Mixed
2025Q2₩1,873.7M-6.4%16-5.9%₩117.1M-0.5%000%Shrinking
2025Q1₩2,000.6M+3.5%16+6.7%₩125M-3.0%000%Competition inflow
2024Q4₩2,197.4M-8.8%16+6.7%₩137.3M-14.5%000%Possible crowding
2024Q3₩1,861.1M-10.0%16+6.7%₩116.3M-15.7%010%Possible crowding
2024Q2₩2,001.2M-4.2%17+13.3%₩117.7M-15.5%200%Possible crowding
2024Q1₩1,933.8M+21.8%150.0%₩128.9M+21.8%000%Growing
2023Q4₩2,410M+26.4%15+15.4%₩160.7M+9.6%000%Growing
2023Q3₩2,068.8M+17.4%15+7.1%₩137.9M+9.6%000%Growing
2023Q2₩2,088.6M+22.5%15+7.1%₩139.2M+14.3%000%Growing
2023Q1₩1,588.1M+15.8%15+7.1%₩105.9M+8.1%200%Growing
2022Q4₩1,906.4M+2.5%13-7.1%₩146.6M+10.4%010%Possible recovery
2022Q3₩1,762M+7.5%140.0%₩125.9M+7.5%000%Growing
2022Q2₩1,705.6M-3.7%140.0%₩121.8M-3.7%000%Mixed
2022Q1₩1,370.9M-16.2%140.0%₩97.9M-16.2%000%Mixed
2021Q4₩1,860.4M14₩132.9M000%
2021Q3₩1,638.8M14₩117.1M000%
2021Q2₩1,770.2M14₩126.4M000%
2021Q1₩1,635.7M14₩116.8M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.