SEOUL COMMERCIAL AREA

녹두거리(대학동) 발달상권

관악구대학동· Area 117,372 m² · Area code 3120158 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩146.2M▼ -23.7% YoY
Stores8▲ +14.3% YoY
Sales per store₩18.3M▼ -33.2% YoY

Reading this area Stores rose 14.3% from a year earlier while estimated sales stayed about the same (-23.7%), so sales per store fell 33.2%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +50.6%
Stores▼ -27.3%
Sales per store▲ +107.1%
Market size
Estimated sales (quarter)
₩146.2M
vs 2024Q4
-23.7%
Estimated transactions
6,216
Per-store economics
Estimated sales per store
₩18.3M
vs a year ago
-33.2%
Per transaction
₩24K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩39.5M – ₩210M
20212022202320242025
₩97.1M₩146.2M
Stores7 – 11
20212022202320242025
118
Sales per store₩4.9M – ₩27.4M
20212022202320242025
₩8.8M₩18.3M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
10
Franchise share18% – 29%
20212022202320242025
18%25%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -23.7%, stores YoY +14.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
+14.3%
Franchise share
25% (2/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩51.7M₩146.2M
Stores 2024 Q1 → 2025 Q4
88
Sales per store 2024 Q1 → 2025 Q4
₩6.5M₩18.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–063%
  • 06–111%
  • 11–1422%
  • 14–1710%
  • 17–2134%
  • 21–2429%
Age
  • 10s1%
  • 20s17%
  • 30s37%
  • 40s20%
  • 50s19%
  • 60+6%
Weekday / weekend
  • Weekday69%
  • Weekend31%
Day of week
  • Mon14%
  • Tue13%
  • Wed14%
  • Thu14%
  • Fri14%
  • Sat20%
  • Sun11%
Gender
  • Male56%
  • Female44%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩146.2M-23.7%8+14.3%₩18.3M-33.2%0025%Possible crowding
2025Q3₩210M+319.6%80.0%₩26.3M+319.6%0025%Growing
2025Q2₩158M+300.0%80.0%₩19.8M+300.0%0025%Growing
2025Q1₩172.7M+234.3%80.0%₩21.6M+234.3%1025%Growing
2024Q4₩191.5M+69.9%7-22.2%₩27.4M+118.5%1229%Mixed
2024Q3₩50.1M-53.1%8-11.1%₩6.3M-47.2%0025%Shrinking
2024Q2₩39.5M-75.9%8-11.1%₩4.9M-72.8%1125%Shrinking
2024Q1₩51.7M-66.8%8-11.1%₩6.5M-62.7%0125%Shrinking
2023Q4₩112.7M-21.6%9-10.0%₩12.5M-12.9%0022%Shrinking
2023Q3₩106.7M-19.3%9-10.0%₩11.9M-10.3%1122%Shrinking
2023Q2₩163.6M+9.9%9-10.0%₩18.2M+22.1%0022%Mixed
2023Q1₩155.7M+45.1%9-10.0%₩17.3M+61.2%0122%Mixed
2022Q4₩143.8M+22.7%100.0%₩14.4M+22.7%0020%Growing
2022Q3₩132.2M+12.3%10-9.1%₩13.2M+23.5%0020%Mixed
2022Q2₩148.8M+16.8%10-9.1%₩14.9M+28.5%0020%Mixed
2022Q1₩107.3M+10.6%10-9.1%₩10.7M+21.6%0020%Mixed
2021Q4₩117.2M10₩11.7M0120%
2021Q3₩117.7M11₩10.7M0018%
2021Q2₩127.4M11₩11.6M0018%
2021Q1₩97.1M11₩8.8M0118%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.