SEOUL COMMERCIAL AREA

서초3동사거리 발달상권

서초구서초3동· Area 235,083 m² · Area code 3120171 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

중식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,831M▼ -1.4% YoY
Stores13±0.0% YoY
Sales per store₩140.8M▼ -1.4% YoY

Reading this area Against a year earlier, estimated sales -1.4%, stores 0.0% and sales per store -1.4% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +76.9%
Stores▼ -7.1%
Sales per store▲ +90.5%
Market size
Estimated sales (quarter)
₩1,831M
vs 2024Q4
-1.4%
Estimated transactions
42,330
Per-store economics
Estimated sales per store
₩140.8M
vs a year ago
-1.4%
Per transaction
₩43K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,027.9M – ₩1,878.4M
20212022202320242025
₩1,035.3M₩1,831M
Stores13 – 15
20212022202320242025
1413
Sales per store₩68.5M – ₩144.5M
20212022202320242025
₩74M₩140.8M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 7%
20212022202320242025
7%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -1.4%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
13
vs a year ago
0.0%
Franchise share
0% (0/13)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,741.4M₩1,831M
Stores 2024 Q1 → 2025 Q4
1413
Sales per store 2024 Q1 → 2025 Q4
₩124.4M₩140.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–110%
  • 11–1445%
  • 14–1711%
  • 17–2139%
  • 21–245%
Age
  • 10s1%
  • 20s7%
  • 30s14%
  • 40s21%
  • 50s26%
  • 60+31%
Weekday / weekend
  • Weekday75%
  • Weekend25%
Day of week
  • Mon13%
  • Tue13%
  • Wed18%
  • Thu17%
  • Fri15%
  • Sat14%
  • Sun11%
Gender
  • Male66%
  • Female34%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,831M-1.4%130.0%₩140.8M-1.4%000%Mixed
2025Q3₩1,580.6M+5.3%13-7.1%₩121.6M+13.4%000%Mixed
2025Q2₩1,746.6M+14.7%13-7.1%₩134.4M+23.5%000%Mixed
2025Q1₩1,878.4M+7.9%13-7.1%₩144.5M+16.2%000%Mixed
2024Q4₩1,856.2M+4.0%13-7.1%₩142.8M+12.0%120%Mixed
2024Q3₩1,501.4M-0.8%140.0%₩107.2M-0.8%000%Mixed
2024Q2₩1,522.4M+3.6%14-6.7%₩108.7M+11.0%000%Mixed
2024Q1₩1,741.4M+2.2%14-6.7%₩124.4M+9.5%000%Possible recovery
2023Q4₩1,784.9M+4.7%14-6.7%₩127.5M+12.2%000%Mixed
2023Q3₩1,513.4M+8.8%14-6.7%₩108.1M+16.6%120%Mixed
2023Q2₩1,469.4M-1.0%150.0%₩98M-1.0%110%Mixed
2023Q1₩1,703.1M+55.2%150.0%₩113.5M+55.2%000%Growing
2022Q4₩1,704.4M+31.0%150.0%₩113.6M+31.0%000%Growing
2022Q3₩1,390.4M+35.3%150.0%₩92.7M+35.3%010%Growing
2022Q2₩1,484.5M+21.3%150.0%₩99M+21.3%007%Growing
2022Q1₩1,097.2M+6.0%15+7.1%₩73.1M-1.1%007%Mixed
2021Q4₩1,301.2M15₩86.7M007%
2021Q3₩1,027.9M15₩68.5M007%
2021Q2₩1,223.7M15₩81.6M107%
2021Q1₩1,035.3M14₩74M007%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.