SEOUL COMMERCIAL AREA

서초3동사거리 발달상권

서초구서초3동· Area 235,083 m² · Area code 3120171 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩763.6M▲ +1.8% YoY
Stores7▼ -12.5% YoY
Sales per store₩109.1M▲ +16.3% YoY

Reading this area Stores fell 12.5% from a year earlier while estimated sales held at +1.8%, so sales per store rose 16.3%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +48.6%
Stores▲ +16.7%
Sales per store▲ +27.4%
Market size
Estimated sales (quarter)
₩763.6M
vs 2024Q4
+1.8%
Estimated transactions
23,018
Per-store economics
Estimated sales per store
₩109.1M
vs a year ago
+16.3%
Per transaction
₩33K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩513.7M – ₩903.5M
20212022202320242025
₩513.7M₩763.6M
Stores6 – 8
20212022202320242025
67
Sales per store₩85.6M – ₩129.1M
20212022202320242025
₩85.6M₩109.1M
Openings0 – 2
20212022202320242025
10
Closings0 – 1
20212022202320242025
00
Franchise share14% – 29%
20212022202320242025
17%29%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +1.8%, stores YoY -12.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
-12.5%
Franchise share
29% (2/7)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩765.2M₩763.6M
Stores 2024 Q1 → 2025 Q4
77
Sales per store 2024 Q1 → 2025 Q4
₩109.3M₩109.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–110%
  • 11–1436%
  • 14–1710%
  • 17–2144%
  • 21–249%
Age
  • 10s2%
  • 20s16%
  • 30s22%
  • 40s29%
  • 50s22%
  • 60+10%
Weekday / weekend
  • Weekday75%
  • Weekend25%
Day of week
  • Mon13%
  • Tue13%
  • Wed18%
  • Thu17%
  • Fri15%
  • Sat17%
  • Sun8%
Gender
  • Male51%
  • Female49%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩763.6M+1.8%7-12.5%₩109.1M+16.3%0029%Possible recovery
2025Q3₩786.6M-6.2%7-12.5%₩112.4M+7.2%0129%Shrinking
2025Q2₩702.1M-10.5%8+14.3%₩87.8M-21.7%0025%Possible crowding
2025Q1₩744.7M-2.7%8+14.3%₩93.1M-14.8%0025%Possible crowding
2024Q4₩750.3M+4.8%8+14.3%₩93.8M-8.3%0025%Competition inflow
2024Q3₩838.8M+7.2%8+14.3%₩104.9M-6.2%1025%Competition inflow
2024Q2₩784.4M-3.1%70.0%₩112.1M-3.1%0029%Mixed
2024Q1₩765.2M-14.4%70.0%₩109.3M-14.4%0029%Mixed
2023Q4₩716M-16.1%70.0%₩102.3M-16.1%0029%Mixed
2023Q3₩782.2M-10.6%70.0%₩111.7M-10.6%0029%Mixed
2023Q2₩809.1M-10.4%70.0%₩115.6M-10.4%0029%Mixed
2023Q1₩894M+20.5%70.0%₩127.7M+20.5%0029%Growing
2022Q4₩853.4M+4.1%70.0%₩121.9M+4.1%0029%Growing
2022Q3₩875.2M+28.4%70.0%₩125M+28.4%0029%Growing
2022Q2₩903.5M+13.7%70.0%₩129.1M+13.7%0029%Growing
2022Q1₩742.1M+44.5%7+16.7%₩106M+23.8%0029%Growing
2021Q4₩819.6M7₩117.1M2129%
2021Q3₩681.4M7₩97.3M0014%
2021Q2₩794.9M7₩113.6M1014%
2021Q1₩513.7M6₩85.6M1017%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.