SEOUL COMMERCIAL AREA

서초3동사거리 발달상권

서초구서초3동· Area 235,083 m² · Area code 3120171 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

노래방 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores2▼ -33.3% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q2
Estimated sales▲ +196.9%
Stores▼ -25.0%
Sales per store▲ +295.9%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩17M – ₩132.1M
20212022202320242025
₩21.7M
Stores2 – 4
20212022202320242025
42
Sales per store₩4.2M – ₩33.6M
20212022202320242025
₩5.4M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY -33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
2
vs a year ago
-33.3%
Franchise share
0% (0/2)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩75.4M
Stores 2024 Q1 → 2025 Q4
42
Sales per store 2024 Q1 → 2025 Q4
₩18.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0628%
  • 06–110%
  • 11–140%
  • 14–171%
  • 17–219%
  • 21–2462%
Age
  • 10s0%
  • 20s3%
  • 30s9%
  • 40s54%
  • 50s2%
  • 60+32%
Weekday / weekend
  • Weekday53%
  • Weekend47%
Day of week
  • Mon16%
  • Tue11%
  • Wed5%
  • Thu14%
  • Fri6%
  • Sat42%
  • Sun4%
Gender
  • Male91%
  • Female9%

Each split's share of estimated sales in 2025 Q2.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q42-33.3%000%
2025Q32-33.3%010%
2025Q2₩64.5M-22.1%30.0%₩21.5M-22.1%000%Mixed
2025Q1₩82.7M+9.6%3-25.0%₩27.6M+46.2%000%Mixed
2024Q4₩60.4M-51.9%3-25.0%₩20.1M-35.8%000%Shrinking
2024Q3₩100.7M+1.8%3-25.0%₩33.6M+35.7%000%Possible recovery
2024Q2₩82.9M-28.2%3-25.0%₩27.6M-4.3%010%Shrinking
2024Q1₩75.4M-21.7%40.0%₩18.8M-21.7%110%Mixed
2023Q4₩125.5M+7.7%40.0%₩31.4M+7.7%000%Growing
2023Q3₩99M-25.1%40.0%₩24.7M-25.1%000%Mixed
2023Q2₩115.5M+9.7%40.0%₩28.9M+9.7%000%Growing
2023Q1₩96.3M+63.6%40.0%₩24.1M+63.6%000%Growing
2022Q4₩116.5M+36.8%40.0%₩29.1M+36.8%000%Growing
2022Q3₩132.1M+678.4%40.0%₩33M+678.4%110%Growing
2022Q2₩105.2M+68.4%40.0%₩26.3M+68.4%000%Growing
2022Q1₩58.9M+170.9%40.0%₩14.7M+170.9%000%Growing
2021Q4₩85.2M4₩21.3M000%
2021Q3₩17M4₩4.2M000%
2021Q2₩62.5M4₩15.6M000%
2021Q1₩21.7M4₩5.4M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.